Our Foundation of Trust is Built on Values & Strengthened by
Responsibility: Malabar Gold & Diamonds to its 27,500 Employees
Chennai: 6th November: Malabar Gold & Diamonds said in an email
to its 27,500 employees that the company takes immense pride in being rooted in
India’s rich heritage, built upon its enduring values, and inspired every day
by the nation’s vibrant traditions. The publication saw a copy of the email.
“Recent discussions on social media have evoked strong sentiments, which
we deeply understand and respect. However, certain online narratives have
circulated incomplete or misleading interpretations about the intent and
context of a past marketing engagement, leading to impressions that do not
reflect our true ethos or the principles that guide us,” the company said in
the email to its employees.
This comes after certain defamatory social media posts made various
claims against the company in relation to its social media campaign. The Bombay
High Court granted an
ad-interim relief to Malabar Gold & Diamonds and also directed the deletion
of all such social posts, materials, and stories.
“As an Indian brand, Malabar Gold & Diamonds considers its moral
duty to act with sensitivity, transparency, and respect. A
third-party vendor had previously entered into an engagement on our behalf.
Upon learning that the collaboration did not align with our brand’s values, we
acted immediately to discontinue both the association and the vendor
relationship,” the company said.
The company emphasized that it’s guided by principles and has always
celebrated India’s story. “Malabar Gold & Diamonds’ journey have always
celebrated India’s story, a story of craftsmanship, integrity, and respect
for diversity. Being Indian is reflected not only in our products and presence
but in our mindset and moral compass. Our decisions are guided by principles,
never by prejudice, and we deeply respect the varied perspectives expressed by
our stakeholders,” it said.
“We reaffirm our commitment to accountability, cultural sensitivity, and
maintaining public trust. Malabar Gold & Diamonds will continue to communicate
with clarity, act responsibly, and uphold the values that have defined our
brand since its inception,” it said.
Established in 1993, Malabar Gold & Diamonds has fifteen business
units and has more than 27,500 employees. Its turnover was US$7.36 billion for
FY 24-25, and it is the world’s fifth-largest jewellery retailer. The company
operates over 410 retail showrooms across 14 countries and has operations in
more than twenty states in India.
