Liberty
General Insurance launches ‘Liberty Assure’, a value-driven add-on cover to
enhance motor insurance experience
·
Priority repair
support through Liberty Authorised Repair Shops
·
Waiver of compulsory
deductible on eligible claims
·
Inbuilt vehicle and
roadside assistance, including EV support
·
Value-added services
to reduce downtime and inconvenience
Mumbai, February 02,
2026: Liberty
General Insurance Ltd. recently launched Liberty Assure, a new add-on cover
designed to elevate the private car ownership experience through assured
assistance and faster, more reliable service. The add-on strengthens Liberty’s
motor insurance proposition by focusing on convenience, reduced downtime, and
enhanced repair support, addressing key pain points customers face during
claims and breakdown situations.
Liberty Assure offers
a range of value-added benefits when a vehicle is repaired at a Liberty
Authorised Repair Shops*, including priority repair and delivery, six-month
assurance on workmanship, free engine tune-up, complimentary A/C
check-up, free pick-up and drop, and wheel alignment and balancing for claims
above INR 15,000. In addition, the add-on provides a waiver of
compulsory deductible, helping customers significantly reduce out-of-pocket
expenses at the time of claim.
The add-on also
includes integrated vehicle assistance services, such as onsite repairs,
flat tyre support, and vehicle relocation in case of a major breakdown.
For electric vehicle owners, Liberty Assure extends support through vehicle
relocation to the nearest authorized charging station or repair facility in the
event of a run-out-of-charge situation, ensuring continuity of assistance
across conventional and electric vehicles.
Speaking at the
launch, Mr. Parag Ved, CEO & Whole-Time Director, Liberty General
Insurance Ltd., said, “Motor insurance today must move beyond protection
to delivering real, on-ground support when customers need it most. Liberty
Assure, our latest product offering reflects this shift. It brings together
priority service, quality assurance, and meaningful value additions that
simplify the ownership journey and reinforce customer confidence. By reducing
downtime, easing repair-related stress, and ensuring consistent service
standards, Liberty Assure helps customers get back on the road faster, with
greater peace of mind.”
Liberty Assure is
available with Liberty General Insurance’s Private Car Package Policy, Bundled
Cover, Standalone Own Damage Policy, and long-term private car policies,
subject to applicable terms and conditions. With this launch, Liberty General
Insurance continues to strengthen its customer-first approach, delivering
practical innovations that enhance everyday mobility while reinforcing trust,
reliability, and service excellence in motor insurance.
About Liberty General Insurance
Liberty General Insurance Ltd. (LGI) is a joint venture between Summit
Asia Investment Holdings PTE Ltd.— a group company of Liberty Mutual Insurance
Group, a diversified global insurer with over 800 offices across the world,
headquartered in the U.S., Enam Securities, and Diamond Dealtrade. LGI
commenced operations in 2013 with the aim of providing comprehensive retail,
commercial and industrial insurance solutions. The company has an employee
strength of 1300+ with presence across 95+ locations in 28 states and UTs. Its
partner network consists of about 6500+ hospitals and more than 6100 auto
service centres. The company offers health and personal accident insurance, car
and two-wheeler insurance, employee compensation insurance, commercial
insurance, engineering insurance, marine insurance, liability insurance and
property insurance among other products in India.
