Aviva
Life Insurance Wins Product of the Year 2025 in Retirement Income and ULIP
categories
Chennai |
04 July 2025: Aviva
Life Insurance, one of India’s leading private life insurance companies, has
been awarded the prestigious Product of the Year 2025 title in two key
categories: Life Insurance – Retirement Income and Life Insurance – ULIP. The
recognition was based on a nationwide consumer survey conducted by NielsenIQ,
as part of the 17th edition of Product of the Year in India.
The
winning products, Aviva Signature Increasing Income Plan and Aviva Signature
Investment Plan, were voted by consumers as the most innovative in their
respective categories. This highlights Aviva India’s strong focus on
customer-centric product design, simplicity, and relevance to today’s financial
needs.
Commenting
on the win, Asit Rath, CEO and MD, Aviva India, said, “We are truly honoured to
be recognised as Product of the Year 2025 in two key life insurance categories:
Retirement Income and ULIP. The Aviva Signature Increasing Income Plan and
Aviva Signature Investment Plan were thoughtfully designed to address our
customers’ real-life needs, whether it’s creating a reliable stream of income
post-retirement or building a disciplined investment habit for the future.
Being voted by consumers as the most innovative in both categories is a
powerful validation of our approach. We thank our customers for their trust and
we remain fully committed to meeting their expectations, as their continued
support is valuable to us.”
Speaking
on the achievement, Raj Arora, CEO, Product of the Year India, said, “Consumers
across the country have recognized two of Aviva Life Insurance’s products as
Product of the Year 2025 winners in two categories: Retirement Income and ULIP.
These wins are a testament to Aviva’s commitment to customer-first innovation,
financial foresight, and product excellence. In a year where consumer choices
spanned diverse categories from wellness and home solutions to financial
security, it is commendable that Aviva Life Insurance stood out in two
mission-critical segments of life insurance. We congratulate the Aviva team for
earning the trust and votes of Indian consumers through thoughtfully designed
and future-ready financial solutions.”
Adding
his perspective, Ajai Kumar Tripathi, Chief and Appointed Actuary, Aviva India,
said, “At Aviva India, every product we design begins with a single question -
what does the customer truly need? This recognition as Product of the Year 2025
in both Retirement Income and ULIP categories is a proud validation of our
approach to purposeful product innovation. We combine deep consumer insights
with robust actuarial analysis and continuous benchmarking against the best in
the industry to ensure our offerings deliver long-term value, simplicity, and
security.”
Aviva
Signature Increasing Income Plan is a non-linked, non-participating savings
life insurance plan that provides customers with guaranteed annual income that
increases by a simple interest rate
of 15% on every 3rd anniversary of the Payout Period, along with life
cover and flexible payout options. Designed for those planning long-term
financial stability post-retirement, the plan offers the option to receive
income for up to 40 years and includes an Accidental Death Benefit rider for
added protection.
Aviva
Signature Investment Plan is a Unit Linked Insurance Plan (ULIP) crafted for
customers who seek long-term investment growth with life insurance coverage.
With zero premium allocation charges, return of mortality, and access to 8 fund
options with unlimited free switches, the plan supports goal-based wealth
creation while offering peace of mind. Loyalty additions further enhance the
value of the plan at maturity.
This dual
recognition strengthens Aviva’s position as a customer-focused insurer
committed to building simple, transparent and future-ready financial solutions
that align with the evolving needs of Indian families.
