YES BANK launches ‘YES
Essence’ - A credit card designed for today’s women
Chennai, August 19, 2026: YES BANK, one of
India's leading private sector banks, today announced the launch of the YES
Essence Credit Card, a thoughtfully designed proposition for today’s women.
Tailored for young professionals, salaried and digitally savvy women, the card
will cater to the evolving aspirations and lifestyle preferences of
women who are increasingly driving India's consumption and credit landscape.
Commenting on the launch, Mr.
Anil Singh, Country Head, Credit Cards & Merchant Acquiring, YES BANK, said,
“At YES BANK, we believe that meaningful innovation begins with understanding
our customers' evolving aspirations. As more women actively participate in
driving economic growth and wealth creation, the demand for tailored financial
solutions continues to rise. Our YES Essence credit card has been designed to
meet these changing expectations by offering a differentiated experience with
benefits that are relevant, rewarding and aligned with the lifestyle of today's
financially empowered woman.”
Key offers of YES Essence Credit Card:
· Welcome vouchers
across leading fashion, beauty, travel and fitness brands
· Accelerated rewards
on everyday spends across dining, grocery, shopping, beauty, and travel
· Annual preventive
health checkup (with cancer marker screening)
· Special birthday
voucher
· Buy-one-get-one movie
tickets, and complementary coffee at select mall outlets across India
· Up to 10,000 YES
Rewardz on milestone spends
With ‘YES Essence’, the Bank continues
to create differentiated propositions that enhance customer experience while
fostering greater financial empowerment and inclusion.
