Rising Real Estate Investment by Women in India: Key Reasons..!

KESAVAMOORTHY. K, Founder, www.goaler.co.in

In recent years, women in India have increasingly started investing in real estate as their financial independence and investment awareness continue to grow. According to the ANAROCK Group Consumer Sentiment Survey (H2 2025), interest among women in purchasing homes priced above ₹90 lakh has increased significantly.

In a similar survey conducted in 2019, only 25% of women preferred homes priced above ₹90 lakh. However, that figure has now increased to 61%, indicating that Indian women are increasingly investing in high-value residential properties.

Growing Role in Investment Decisions

Women are no longer just participants in family financial decisions; many are now independently making major investment choices. Particularly in urban areas, rising income levels and greater financial independence among women have played a key role in this shift.

Increasing Preference for Homes Above ₹90 Lakh

The survey shows a clear shift toward higher-value properties. Demand among women buyers has grown significantly for homes priced between ₹90 lakh and ₹1.5 crore.

Home Price Preferences

Price Range	2019	2025
Below ₹45 lakh	35%	11%
₹45 lakh – ₹90 lakh	40%	28%
₹90 lakh – ₹1.5 crore	22%	37%
₹1.5 crore – ₹2.5 crore	2%	14%
Above ₹2.5 crore	1%	10%

The table clearly shows that interest in lower-priced homes has declined, while the demand for premium housing has increased substantially.

Real Estate Remains the Preferred Investment

Among various investment options, real estate remains the top choice for women investors. According to the survey, about 71% of women prefer residential property as an investment asset.

This preference is largely due to:

· Long-term price appreciation

· Stable asset value

· Opportunity to earn rental income

Investment Preferences of Women

Investment Type	2019	2025
Real Estate	Highest	71%
Gold	8%	18%
Fixed Deposits (FD)	-	13%
Stock Market	20%	3%

These figures indicate that women tend to prefer stable and relatively low-risk investments rather than high-risk options like equities.

Preference for Larger Homes

Another notable trend is the increasing preference for larger homes.

Preferred Housing Type (2025)

Type	Preference
1BHK	4%
2BHK	28%
3BHK	54%
4BHK and above	14%

More than half of women buyers prefer 3BHK homes, while 14% are interested in even larger homes.

This shift reflects changing lifestyle needs, including the need for more space for families and work-from-home arrangements.

Growing Interest in Newly Launched Projects

The survey also reveals that women are showing increased interest in newly launched residential projects.

· In 2019, only 9% of women preferred newly launched projects.

· In 2025, this has increased to 20%.

At the same time, preference for ready-to-move homes has slightly decreased from 33% to 32%.

This suggests that many women are investing in under-construction or newly launched projects with a long-term investment perspective.

Changing Investment Mindset

The study highlights a significant shift in the investment mindset of Indian women. In the past, women focused primarily on saving and financial security. Today, many are also focused on wealth creation and long-term asset building.

Factors contributing to this transformation include:

· Greater financial independence

· Increased employment opportunities

· Improved financial literacy

Conclusion

Overall, women are playing an increasingly important role in shaping India’s real estate market. The rising number of women purchasing homes worth ₹90 lakh and above reflects growing financial confidence and investment awareness.

If this trend continues, women are expected to become a major driving force in the future growth of India’s real estate sector.

Today, women are not just saving money—they are actively building assets and securing their financial future through strategic investments in real estate.

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KESAVAMOORTHY. K, Founder, www.goaler.co.in

For all your needs including house plan design, building construction, and interior decoration, you can contact **Goaler Construction and Properties.

Kesavamoorthy is the Head of Goaler Construction and Properties, a company specializing in property investment consulting, building construction, and interior projects.

He has delivered numerous impactful speeches on real estate, civil engineering, and entrepreneurship at prominent business meetings. His insights and experience continue to inspire professionals as well as aspiring entrepreneurs.

Over the years, Kesavamoorthy has held several leadership roles in respected business and social forums and is also an active member of various national and international business and social organizations.

With a strong global network, he is well connected with business professionals across countries such as the United Arab Emirates, United States, Canada, United Kingdom, Switzerland, Singapore, Malaysia, and Japan.

Read articles written by KESAVAMOORTHY. K, in Nanayam Vikatan, a leading personal financial management magazine https://bit.ly/4uczNkb

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