ICICI Prudential Life Insurance: ICICI Pru Wealth Forever – A product for simplified
legacy planning..!
Chennai, January
5th 2026: ICICI Prudential Life Insurance has launched ICICI Pru
Wealth Forever, a product providing a simple and tax-efficient legacy planning
solution. This product is designed for customers wanting to provide financial
security to their loved ones.
The life cover amount continues to rise
monthly till the customer reaches the age of 99 years. In the event of the
unfortunate demise of the customer the entire life cover amount, which is
tax-free, is paid out to the beneficiaries. ICICI Pru Wealth Forever has been
specifically curated to offer customers an easy and efficient legacy planning
solution. If the customer survives through the tenure of the policy all
premiums paid are returned.
For instance, a 55-year-old business
owner investing ₹30 lakh annually for seven years in this product can get a
life cover that starts at ₹1.5 crore which keeps growing. In the unfortunate
event of the policyholder’s demise at age 85, the nominee(s) would receive ₹10
crore as a tax-free benefit, helping preserve the business owner’s legacy while
providing financial continuity to the family.
Announcing the launch, Mr. Vikas Gupta,
Chief Product Officer, ICICI Prudential Life Insurance Company Limited, said
“With increasing income and life expectancy in the country, individuals have
begun to appreciate the importance of legacy planning. We are delighted to
offer ICICI Pru Wealth Forever which has been specifically designed to aid
customers in simplifying their legacy planning process.
The life cover provided by this product
continues to increase till the age of 99 years and the life cover amount is
paid out as a tax-free benefit in case of the unfortunate demise of the
customer. This effectively facilitates a seamless transfer of wealth to the
next generation providing them with financial security. Additionally, the built
in feature of complimentary health check-ups enable customers to actively
monitor and manage their health.
Our commitment to deliver our promises
to customers is reflected in our industry-leading claim settlement ratio of
99.3% in H1-FY2026, with an average turnaround time of 1.1 days for
non-investigated claims, supported by streamlined processes that enable quick
and hassle-free claim payouts when it matters most.”
