Lenskart readies AI-powered smart glasses for 2025 December launch
Chennai, Nov 3 (PTI) Eyewear major Lenskart is gearing up to launch its
first pair of AI-powered smart glasses by the end of December, marking a step
towards positioning itself as a technology-led lifestyle brand, according to
people familiar with the matter.
Internally referred to as "B by Lenskart Smartglasses", the
upcoming device is expected to integrate AI-based interactions, health and
well-being insights, and UPI payment capabilities.
The launch of smart glasses, built on Gemini 2.5, could happen in the
weeks following the company's stock market listing on November 10. The
product's pricing has not been finalised yet, they added.
"The smart glass aims to bring AI and commerce into the eyewear
experience, where your glasses are not just for vision but also interaction and
convenience," said one of the people cited earlier.
The device is likely powered by Qualcomm's Snapdragon AR1 Gen 1
platform, a chipset designed for lightweight augmented reality and
camera-enabled AI applications.
The assumption aligns with the strategic partnership announced between
Lenskart and Qualcomm at the Snapdragon for India XR Day in July 2025, where
both firms revealed plans to co-develop AR and AI solutions tailored for Indian
consumers.
Queries sent to Lenskart remained unanswered.
Lenskart Solutions has launched a public offer to raise Rs 7,278 crore
at a valuation of nearly Rs 70,000 crore (USD 8 billion) on October 31. The
public issue, which was fully subscribed on the first day itself, will close on
November 4.
The company has also made a string of investments in AI, XR, and
computer vision startups over the past year, bolstering its in-house tech
capabilities as it expands beyond traditional eyewear retail. This initiative
forms part of Lenskart's broader strategy to evolve from a D2C optics player
into a vision-tech ecosystem brand.
If successful, Lenskart would become one of the first Indian consumer
tech brands to commercialise AI-driven eyewear, competing with products such as
Meta-Ray-Ban Smart Glasses and Amazon Echo Frames, but at a price point and
design language suited to Indian users, the people familiar with the matter
said.
