Motilal Oswal Mutual Fund Launches Independence Day
Campaign Highlighting the Meaning of Financial Freedom!
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Mumbai,
August 13, 2025 —
Motilal Oswal Mutual Fund has unveiled a special Independence Day campaign that
honours India’s spirited pursuit of freedom while drawing a parallel to the
increasingly important journey towards self-reliance and financial
independence.
The film
captures a warm exchange between a retired brigadier grandfather and his
20-something grandson. As they reminisce over their family legacy of freedom
fighters and soldiers, the conversation shifts to the challenges of the present
generation – staying relevant in the age of AI, fulfilling dreams despite the
rising cost of living, and securing financial independence.
Through
warmth, humour, and heart-touching wisdom, the grandfather passes on not just
potent advice, but also a plan for the future – Systematic Investment Plans
(SIPs) – reminding us that while the meaning of freedom may evolve, the pursuit
to achieve it remains timeless.
Exploring
emotions of pride, nostalgia and inspiration, the campaign connects the values
that shaped our nation with the principles that can guide one’s financial
journey.
“Independence
is multi-dimensional,” said Sandeep Walunj, Group Chief Marketing
Officer, Motilal Oswal Financial Services. “For our ancestors, the meaning
of independence was different, and for today’s youth, it remains equally
relevant, but now it’s about achieving personal and financial freedom. This
campaign is our tribute to the ongoing human pursuit of freedom and a salute to
those who plan their goals with determination, discipline, and self-reliance.”
Aditya
Singh, Marketing Lead, Motilal Oswal Asset Management Company, added: “This campaign reinforces that
freedom is not a one-time milestone, but an ongoing journey. Every generation
faces its own challenges, and each needs the right tools to address them. With
a disciplined mindset, planning, and smart investing, we can work towards our
own version of independence – whether personal or financial.”
The
Independence Day campaign aligns with Motilal Oswal Mutual Fund’s commitment to
empowering investors through research-driven strategies, disciplined processes,
and a focus on long-term growth opportunities.
Watch the
film and rediscover the meaning of freedom and wealth:
LINK: https://www.youtube.com/watch?v=0KIRd38lhK4
Motilal
Oswal wishes you a Happy Independence Day!
MOAMC
Team:
- Sandeep Walunj – Group Chief
Marketing Officer, MOFSL
- Aditya Singh – Marketing
Lead, MOAMC
- Abhay Godbole - Head of
Creative and Communication Excellence, MOFSL
- Kartik Shinde – Senior
Manager, Marketing, MOFLS
- Milind Khose – Manager,
Marketing, MOAMC
Agency
Details:
- Production House: FeelGood
Production
- Director: Nitin Mali
- Business Head: Rupali Pithwa
About
Motilal Oswal Asset Management Company
Motilal
Oswal Group possesses legacy in equities for over 3 decades. Motilal Oswal
Asset Management Company Ltd. (MOAMC) is registered with SEBI as the Investment
Manager for Motilal Oswal Mutual Fund. It was incorporated on November 14,
2008. It provides Investment Management and Advisory Services to investors
based within and outside India and having AIF’s, Portfolio Management Services
business and Mutual Funds.
