Kotak Life launches Kotak Protect
Advantage, a Term Insurance Solution on Policybazaar
Mumbai / Chennai, 17th September 2026: Kotak Mahindra Life Insurance Company
Ltd. ("Kotak Life") and Policybazaar announced the launch of Kotak
Protect Advantage, a term insurance plan designed to help individuals
safeguard their family's financial future through a flexible and comprehensive
protection solution. The product combines high life cover with a range of
customer-centric features that address evolving protection needs across key
life milestones.
Amit Palta, Deputy MD, Kotak Life, said, "The future of life
insurance lies in delivering solutions that are relevant to distinct customer
cohorts. At Kotak Life, we work closely with our partners to understand the
unique needs, preferences and financial priorities of the customers they serve,
and translate those insights into meaningful product innovation. Kotak Protect
Advantage is an outcome of this approach, to address the needs and preferences
of a younger, digitally savvy customer segment”.
Vivek Jain, Chief Business Officer, Policybazaar, said, "Term
insurance needs to keep pace with real life needs of an individual. As people
move through different stages of life, their financial responsibilities and
protection also need to change. We are happy to partner with Kotak Life to
bring Kotak Protect Advantage to the Policybazaar platform, a product that
brings in features useful through different stages of a customer’s journey. The
plan offers customers the flexibility to enhance cover at key life milestones
without additional medicals, take a premium break, access instant payout upon
claim intimation of ₹2 Lakh, and avail health and wellbeing benefits. This
makes it more relevant to evolving customer needs.”
Younger consumers are approaching financial planning differently from
previous generations. Accustomed to hyper-personalised experiences across
digital platforms, they increasingly seek flexibility, convenience and greater
control over their financial decisions. This has created an opportunity for
life insurers to develop offerings tailored to the specific needs and
expectations of distinct customer cohorts.\
Recognising these changing expectations, Kotak Life and Policybazaar
have collaborated to develop Kotak Protect Advantage, bringing together Kotak
Life's protection expertise and Policybazaar’s understanding of digitally savvy
young consumers to create a proposition that aligns with their financial
priorities.
The product offers customers a choice of two plan options and two payout
options, enabling them to tailor coverage based on individual protection
requirements and family needs. It also comes with a suite of features,
including the Premium Break Benefit, Milestone Upgrade Option, Accelerated
Terminal Illness Benefit and Special Exit Benefit with Return of Premium,
providing greater flexibility and value for customers.
For more details on risk factors, terms and conditions, please read
sales brochure carefully before concluding a sale.
