V-Guard Elevates Smart Living with the
Launch of Its Stylish Luxecube Water Heater Series
Chennai, June 10, 2025: V-Guard
Industries Limited, India’s leading brand in consumer electronics and
electricals, has raised the bar for luxury and smart living with the launch of
its premium Luxecube water heater series. Seamlessly blending
cutting-edge technology with elegant design, the new collection includes three
distinctive models: Luxecube, Luxecube DG, and Luxecube Smart.
In response to growing consumer preference for enhanced bathroom
interiors and thoughtfully designed, technology-led home solutions, V-Guard has
introduced a new benchmark in water heating. The Luxecube series brings
together refined aesthetics and intelligent functionality, offering a stylish
upgrade that transforms the daily bathing routine into a delightful and
engaging experience.
Manufactured in V-Guard’s state-of-the-art facility in Sikkim, the
series features Advanced Thermocline Technology —a high-efficiency mixing
mechanism that prevents cold inlet water from disturbing the existing hot water
layer. By maintaining a sharper thermocline—the boundary between hot and cold
water—the system delivers up to 38%* more usable hot water at the desired temperature.
This results in longer, more satisfying baths with enhanced energy efficiency.
V-Guard has filed a patent for its distinctive Thermocline Technology, marking
a significant leap in product innovation.
At the forefront of this range is the Luxecube Smart, a
reimagined water heater designed for the connected era. With IoT Smart
Connectivity, users can control and monitor the device remotely through the
V-Guard Smart App, available on both iOS and Android platforms. It also
integrates seamlessly with Amazon Alexa and Google Home, enabling
hands-free operation via simple voice commands through V-Guard mobile App.
Enhancing the experience further is the Luxe Glow Pro indication
system—a sleek, dynamic LED array with ambient mood lighting that visually
signals heating and readiness. The V-Guard Smart App also offers multiple
preset animation options, allowing users to effortlessly switch between elegant
and dynamic lighting effects. This thoughtful detail adds both convenience and
aesthetic charm, making everyday use more intuitive and enjoyable.
The Luxecube Smart also comes equipped with a host of advanced features
designed for convenience, safety, and efficiency. These include customizable
schedules, real-time energy monitoring, holiday mode to conserve energy during
travel, and a child lock for safety. Its Luxe Sense self-diagnostic system
ensures reliable operation, while an intuitive digital display provides
real-time updates.
The Luxecube DG and Luxecube models offer stylish and high-performing
alternatives at more accessible price points, ensuring there’s an option for
every discerning user.
Built to endure, the entire series is engineered to withstand water
pressure up to 0.8 MPa, making it ideal for high-rise apartments. It features a
premium rust-proof ABS body, a titanium infused vitreous enamel coated
tank for superior corrosion resistance, and a nickel-enriched Incoloy 800
heating element for long-lasting durability and performance.
Speaking on the launch, Mr. Mithun Chittilappilly, Managing Director
of V-Guard Industries Ltd, said: “With the launch of Luxecube, V-Guard is
redefining modern living by offering more than just a product—we are delivering
a lifestyle upgrade. Luxecube Smart seamlessly blends elegance, intelligence,
and performance to transform the way users experience hot water in their homes.
This new range reflects V-Guard’s unwavering commitment to innovation and
customer-focused design, paving the way for a smarter, more comfortable tomorrow.”
Mr. Ramachandran V,
Director & COO, V-Guard Industries Ltd, added: “We are delighted to introduce
our latest innovation—the Luxecube water heater series—into the southern market
ahead of the upcoming season. With the monsoon approaching in Southern India,
this strategic launch is aimed at addressing the anticipated demand for premium
water heating solutions. The Luxecube series is designed to meet the evolving
needs and aspirations of modern Indian consumers, and we are confident it will
resonate strongly with our valued customers.”
The Luxecube range
carries a 5-star BEE energy rating, India’s highest certification for energy
efficiency, and is backed by robust after-sales assurance: a 3-year product
warranty, 4-year warranty on the heating element, and 10-year warranty on the
inner tank—ensuring long-term peace of mind.
The Luxecube range is
now available at V-Guard’s authorized dealers and retail outlets across South
India.
* Percentage varies based on capacity and test
conditions
About V-Guard Industries
Ltd.
V-Guard Industries Limited is India’s leading consumer electrical and electronics major based in Kochi. A publicly listed entity, the company recorded revenues of Rs 4856 Crs in FY 2024 and is present across the country with 35 branches and over 1,00,000 channel partners. Founded in 1977 by Mr Kochouseph Chittilappilly to manufacture and market Voltage stabilizers, it has now become a force to reckon with in the Indian electric and electronic goods panorama.
The company, in the last 48 years,
has established a strong brand name and aggressively diversified into a
multi-product company with a portfolio including Voltage stabilizers, Inverter
& Inverter Batteries, Electric Water Heaters, Solar Water Heaters, Pumps
& Motors, Domestic Switchgears, Wires & Cables, Fans, Modular Switches,
Air Coolers and Kitchen Appliances. V-Guard not only exhibits market leadership
in India in several categories but also product leadership through launching
several ‘industry-first’ smart products such as Intelligent & Smart Water
Heaters, Smart Inverters, Smart fans with LED lights and several other
innovative and aesthetically superior designs in various
product categories.
