by Mr. Arvind Jain,
Managing Director –
Pride Group
Luxury facilities such as home
automation, sports facilities & infinity pools have been showing up in the
priority lists of more and more discerning home buyers in India.
Today’s customers are very specific
about their requirements; these go quite a bit beyond just the location, which
used to be more or less the fulcrum of the traditional home buying process.
Contemporary luxury home buyers in
India are well travelled, highly-educated individuals who have great
expectations from the homes they choose to invest in.
The fact that home automation has
become a very important criterion for them is a natural extension of this fact.
Empowered with more disposable income, India’s growing middle class is looking
for a lifestyle that addresses their needs for efficiency, functionality and
sustainability.
The Indian real estate sector has
come a long way in terms of infrastructure and technology.
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| Mr. Arvind Jain, Pride Group. |
Smart homes are one of the rising concepts
that have the potential to bring in radical changes & create better
opportunities for the real estate developers.
What Drives The Wave For Home Automation..?
- 1. Home automation technologies represent the next level of evolution in the residential sector. After the hospitality sector, residential real estate has the maximum demand for automation which delivers higher levels of comfort, convenience & sustainable practices.
- 2. There are quite a few factors working in favour of
home automation in India today:
- 3. More and more home buyers have started looking for
automation add-ons in residential buildings, including features like 24x7
surveillance, biometric registration/entry, door sensors, temperature
sensors, smart appliances, etc.
- 4. Since Indians are quite conscious about energy
costs, modern home buyers are ready to spend more on security systems and
other ‘smart’ luxury accoutrements and automated controls which help
regulate the consumption of utility services and reduce the overall bills.
- 5. Just a few years ago, home automation was largely
limited to high-end buildings and commercial apartments. However, the
concept has now trickled down to the upper mid-range homes category, as
well.
- 6. Globally, residential real estate developers have
been adopting smart technologies very proactively. In India, offering home
automation is something that helps developers to place their brands above
the rest of the pack.
Home automation has also become a
defining sales tool for real estate players. Smart homes integrate safety,
technology-based communication and intelligent monitoring to improve the
building efficiency.
It further facilitates
multidisciplinary collaboration that brings in marked improvements in the
lifestyle of the occupants.
Highly Sustainable..!
Modern home buyers are very conscious
of the carbon footprint they leave behind, and are looking for ways and means
to reduce it.
Developers / promoters can use home
automation as a means to address the issues of climate change, rising energy
bills, resource depletion, safety, health, hygiene and other environmental
concerns.
Not surprisingly, several leading
developers across the country now offer home automation to their customers. We
are only seeing the first wave of this growing trend – in the future, home
automation will become a norm, rather than just a differentiated offering.
India’s rapid adoption of global
best practices as part of its evolution as a leading stakeholder in the Global
Village will only aid this process.
About The Author:
Mr. Arvind Jain is
Managing Director of The Pride Group, a
world-class property development conglomerate that is changing the cityscapes
of Pune, Mumbai and Bangalore. Established in 1996, Pride Group has built and delivered
over 10 million sq.ft. of constructed area.
Pride Group has recently
launched Pride World City, the
400-acre luxury mega-township at Charoli, Pune.
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