eBay India partners with Best Deal TV: Partnership will enable
online export of celebrity endorsed products across USA, UK and Australia
eBay India, the
online marketplace has partnered with Best Deal TV India’s first celebrity
driven 24/7 home shopping channel. eBay India’s unique Cross Border Trade (CBT)
Business will enable exports of celebrity endorsed products being currently
sold on Best Deal TV.
The partnership will allow Best Deal
TV to list their product across three platforms i.e. www.ebay.com; www.ebay.co.uk and www.ebay.com.auand specifically target buyers in USA, UK and
Australia respectively.
Best Deal TV via its store on
eBay will list 2000 SKUs across threecategories: Home, Fashion and Lifestyle.
Each product being listed will be endorsed by a leading Bollywood celebrity.
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| Actors Shilpa Shetty and Neha Dhupia at the announcement of eBay association with Bestdeal TV |
Mr.
Latif Nathani, Vice President &Managing
Director, eBay India said, “eBay India’s CBT
business today provides 20,000 entrepreneurs an opportunity to export to global
audiences. This business has grown exponentially and is a strategic fit to our
growth in India. We have noticed that global consumers are looking for variety
and unique inventory from India. The partnership with Best
Deal TV will enable us to offer credible and celebrity endorsed productsto audiences across three countries.”
“We aim to
expand Best Deal TV products offering to over 17 countries in the next six
months,” added Mr. Nathani.
Raj
Kundra, CEO, Best Deal TV India, said “Since
our launch we have been getting a lot of interest from Indians residing
internationally, wanting to buy our exclusive celebrity products. The
collaboration with eBay India will help us service those and many other
Bollywood loving customers worldwide. This synergy will allow us to be the
first home shopping channel in India to cater to customers worldwide.”
Shilpa Shetty Kundra, Chairperson, Best Deal TV, said “It gives me great pleasure to announcethis
strategic tie up with eBay wherein our overseas customers can now buy our
fantastic Best Deal TV products online. This partnership will help Best Deal TV
to leverage eBay’s global platform by growing user base and defining our
presence in International markets”.
Consumer in USA, UK and Australia
who will log onto Best Deal TV stores at eBay will be able to purchase the
latest in Fashion and Jewelleryincluding
Shilpa Shetty’s designer Slim Shape Jeans and her very own line of Sarees;
Satyug Mangalsutra bracelet; Neeta Lulla’s sarees and Anushka Dandekar’s line
of jeggings.
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| Latif Nathani eBay- BEst Deal Association conference Mumbai |
The Beauty and Lifestyle
selection includes products from Bollywood and famous celebrities like Akshay
Kumar’s Twist Head-phones, Neha Dhupia’s hair extensions etc. The Home selection will include Farah
Khan’s air loc containers, Bipasha Basu’s suggested air fryersand Wonderchef
Sanjeev Kapoor’s cookware collection. There will be many more products that
will be available under each of the above categories for consumers to choose
from.
As per eBay India Census of 2014,
USA, UKand Australia are the top three countries that contribute to the cross
border business of eBay India. eBay India sellers can use any of the 39 eBay
worldwide sites to export products to around 157 million active buyers around
the world. At any given time, there are over 1,000,000 live listings from India
on eBay worldwide sites across Lifestyle, Collectibles & Media verticals.
About eBay India
eBay India (www.ebay.in) is a leading online marketplace and
shopping destination in India where thousands of Indian entrepreneurs list over
3 crores products across Electronics, Lifestyle, Collectibles and Media
categories. eBay India is a 100% subsidiary of eBay Inc.
About Best Deal TV
Founded by
Bollywood Superstar Akshay Kumar & Raj Kundra Best Deal TV™ is a novel
concept and is India’s first celebrity-driven 24/7 home shopping channel. The
success of this channel is in the unique business model, which combines focused
multi-channel sales with integrated marketing, media and distribution through
the power of well-known Indian celebrities.
Best Deal TV specialises in
sourcing quality products with categories like Home, Fashion and Lifestyle and
pairing them with celebrities who will promote them direct to the consumers via
the 24/7 channel. www.bestdealtv.in
For further information on eBay India, please
contact:
|
eBay India
Girish Huria, Tel: + 91-22-66690170,
|
Avian Media, Chennai
Krishna Moorthy – 9442191717
|
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