Wipes off 2.2 kgs. of Chicken Biriyani in 20 minutes flat

DAMODHARAN EMERGES WINNER AT AASIFE BIRIYANI’S

‘THE GREAT BIRIYANI CHALLENGE’

̴ Wipes off 2.2 kgs. of Chicken Biriyani in 20 minutes flat   ̴

The formal opening of Aasife Biriyani’s Keelkattalai outlet (fifth outlet in Chennai) turned out to be quite a ‘Biryani lovers’ affair today with ‘The Great Biryani Challenge’, a biryani eating competition open to one and all.

10,257 plus Chicken biriyani enthusiasts above 18 years of age from across the length and breadth of the city and even the outskirts had enrolled themselves for the contest. 20 lucky participants were shortlisted from among the registrations who fought-ate it out for the winner, runner-up and the second runner-up prizes. 

Mr. Aasife with The Great Biriyani Challenge winners

At today’s Grand Finale, participants were given 20 minutes to eat as much biryani as they could without spilling.

Damodharan emerged first having consumed 2.2 kgs. of chicken biryani in the stipulated time of 20 minutes. He was awarded with Rs. 10,000 worth Amazon.com gift vouchers. Mahendran Prasath and Nirmal Kirubakaran finished at second and third positions, having consumed 1.9 kgs. and 1.7 kgs. in 20 minutes…they were awarded with Amazon.com gift vouchers worth Rs. 5,000 and Rs. 3,000 respectively.

The prizes were given away by Mr. C. Y. Aasife Ahmed, Managing Director, Aasife Biryani Pvt. Ltd.

The newly opened Aasife Biryani outlet is located at 123, Ponranjitham Complex, Medavakkam Main Road, Keelkattalai, Chennai - 600 117. The outlet has 160 covers and a staff strength of 60.

Speaking on the occasion, Mr. Aasife Ahmed said, “We are happy to be launching our 5^th outlet in Chennai. And we couldn’t think of a better way than ‘The Great Biryani Challenge’ to mark this moment and to celebrate Chennai’s love for biryani. We are overwhelmed with the number of registrations we received for the contest. Unfortunately due to lack of space, we could not accommodate each and every entry. But we want this love for biryani to only grow with time. With a successful track record over the past 15 years, Aasife Biryani is well placed to leverage its expertise to more restaurants in order to cater to the ever-growing love and demand for biryani.”

At every Aasife Biryani outlet (including Keelkattalai), authentic food is presented in a contemporary ambience. The unique concept is based on intensive consumer research that indicates that the new age Indian consumer is particular about authentic taste, quality, hygiene and convenience. The menu has traditional delicacies from regions across the country.. While the ‘Aasife style Biryani’ (Veg, Egg, Chicken & Mutton) remains the flagship dish and a favourite among patrons, every other dish is unique in its preparation and presentation. Starters, kababs, grills, gravies and tandoori items are other popular, mouth-watering and thus fast-moving eats from the Aasife Biryani stable. The creamy falooda is also not to be missed.

Modern, bright and cheerful interiors with stylish illustrations and wall art is what sets Aasife Biryani apart from regular fine dining joints in the city. There are cosy, comfortable and customised seating areas for friends, family and couples in order to enhance the overall experience. Aasife Biryani also makes the eating experience more interactive and fun by engaging customers with Facebook and Twitter programs, fun contests, menu updates, reviews and discussion forums. Aasife Biryani has always stood and will continue to stand for great quality at good value, their motto being ‘Smile when you eat and smile when you pay’.

About Aasife Biriyani

Aasife Biriyani Private Limited, the brainchild of Y Aasife Ahmed, began its advent into the culinary world in the year 2000 at a humble shop in Guindy. Through its impeccable service and quality of food, the business venture expanded its footprint across the city. Aasife Biriyani is now present in four locations in the city and is looking to expand.

Comprehending the need for hygienic, authentic food in the Chennai Market, Aasife Biriyani serves authentic food Mughlai prepared from traditional recipes and best quality ingredients, and provides service in modern ambience for their customers to relish. This has reflected in the increase in sales from 3kgs/day of Biriyani to 1500kgs/day and an average walk-in of 500 people per day. The company stands for good quality at great value, their motto being “Smile when you eat and smile when you pay”.

For further information contact:

Ritu Bagri E Mail id saloni.bisani@mslgroup.com / Saloni Bisani

MSLGROUP

M: +91 98841 73290 / +91 98404 12140

Share: