Indians
Continue Holidaying Despite Falling Rupee
Yatra.com’s Survey reveals
that more than 60 per cent people are inclined to travel internationally despite
the rupee depreciating
A survey by Yatra.com, one of India’s leading online
travel portals, brought forth the high spirits of Indian travellers despite the
depreciating rupee. The survey showed that more than 60 per cent of Indians are eager to travel and remain unaffected by the
dip in rupee and continue to pursue their holiday plans.
This survey clearly
showcased the changing paradigm of
Indian travellers and how holidays and travel have become a priority
amongst Indians. When asked whether they would wait for the rupee to rise and
then go on holiday, 18 per cent said no, while 33 per cent said that they would
like to wait till the rupee stabilises. The balance 49 per cent said that it does not matter and that they would go on a
holiday anyway.
Interestingly, apart from
the South East Asian countries, Europe
has emerged as a destination of choice, primarily because of the Rupee
remaining steady vis-à-vis the Euro. These destinations were followed in
popularity by the United Kingdom and the
United States, in that order. Only 24
per cent of the respondents chose to travel within India, while 27 per cent
said that the location would depend on the expenses involved. The majority 49 per cent said that it doesn’t matter,
showing that there is a significant segment of travellers for whom rupee fluctuations do not really matter.
Sharat Dhall, President, Yatra.com, commented, “The rupee weakening has not really had
an adverse impact on Indian travellers as most of them are unfazed and continue
to make holiday plans. Savvy Indian travellers book well in advance these days
and hence are confident about getting good deals within their budget. The drop
in oil prices has resulted in lower flight prices this year and a plethora of hotel
deals has also helped in driving down the overall cost of an International
break. Also, most travellers are optimistic of the rupee strengthening and are
very confident that the fluctuation will not wreck their holiday plans.”
Sightseeing emerged as a favourite activity with almost 48 per cent of travellers planning to spend
most of their money on it. A fascinating fact that cropped up was how
around 35 per cent of the respondents are looking to compromise on air travel
in terms of premium and economy seating followed by shopping when it comes to
cutting cost or managing budgets for their holidays.
The survey was conducted
among 10,000 individuals from Yatra.com’s customer base.
Other Key Highlights:
·
Almost
41 per cent are not thinking of changing budgets because of the dip in Rupee
·
40 per
cent of respondents will not compromise on accommodation and for close to 25
per cent, it did not matter
·
Budget
Hotels with a 37.1 per cent preference emerged as the preferred form of
accommodation followed by Luxury Hotels at 32.3 per cent. The others that
followed were Home Stays, Apartments, Staying with Friends and Families, and
Guest Houses, in that order
·
43.9
per cent were not planning on shortening the duration their trip while for 24.6
per cent the rupee dip did not matter.
###
About Yatra.com
Yatra.com is India’s leading
online travel company. Positioned as a brand that believes in “Creating Happy
Travellers”, we provide information, pricing, availability, and booking
facility for domestic and international air travel, hotel bookings, holiday
packages and bus and railway reservations. We offer a host of travel services
designed to make business and leisure travel easier.
Based in Gurgaon, India,
Yatra.com is a one-stop-shop for all travel-related services. A leading
consolidator of travel products, Yatra.com provides reservation facility for
more than 35,000 hotels in India and over 400,000 hotels around the world.
Through continued excellence in providing travel solutions, responses to
booking travel online through Yatra.com have also reached new heights with the
company doing 20,000 domestic tickets and 7500 hotels and holiday packages a
day.
Customers can access
Yatra.com through multiple ways: through our user-friendly website, mobile
optimised WAP site and applications, 24x7 multi-lingual call centre, a
countrywide network of Holiday Lounges and Yatra Travel Express stores.
Yatra.com provides booking facility for all the popular as well as exotic
national and international destinations. Launched in August 2006, Yatra.com is
today ranked as the leading provider of consumer-direct travel services in
India. Yatra.com has emerged as the most trusted travel brand in India, and has
won three awards at the India
Tourism Awards felicitated for ‘Outstanding performance as a Domestic Tour
Operator (Rest of India)’, Outstanding performance as a Domestic Tour Operator
in Jammu and Kashmir’ and ‘Outstanding performance as an Inbound Tour
Operator-Cat C’.
For further information on
Yatra.com please contact:
Krishna
Moorthy – 9442191717
Avian
Media, Chennai
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