The Biggest Online Perfume Mall launched on eBay India

The Biggest Online Perfume Mall launched on eBay India
Over 100 Perfume brands available at minimum 30 percent discount on ebay.in

With over 100 leading perfume brands on their platform, eBay India (www.ebay.in) is now the largest online perfume mall in India. The launch of the online mall with over 1000 SKUs will allow consumers to shop from an array of premium brands including Giorgio Armani, Bvlgari, Hugo Boss, Chanel, and Davidoff amongst others at a minimum 30 percent discount.

The overall size of the perfume industry in India (both organized and unorganized) is currently estimated at Rs 2000 crores, which is projected to grow by 50% to Rs 3000 crores. The current online perfume market is at Rs 148 crores which is projected to grow by approx.120% to Rs 345 crores. As Indian consumers are increasingly turning to online shopping, the online market share of the perfume category, which is currently 7% of the total perfume market, is set to increase to approximately by 11%.
Mr. Navin Mistry, Head Retail Exports and Lifestyle Category, eBay India said, “Lifestyle has been of prime importance to eBay India and we have focused our efforts to bring in the best in class perfume brands for our consumers at attractive prices. With increase in the number of discerning Indian consumers, eBay India will provide both access and availability of leading perfume brands at their doorstep.”
Navin Mistry, Head Retail Exports
 and Lifestyle Category, eBay India
As per eBay India data the Top 10 perfume markets and the top selling brands are

As per Census data of 2014, every 10 minutes a perfume is sold on ebay.in
Over the last ten years, eBay India has focused on delivering Indian consumers a fantastic user experience to buy the widest variety of products at great prices and in spite of being a niche category, the perfume market is estimated to benefit from the growing trends of consumer urbanization, higher spending capacity and the heightened importance on personal appearance and grooming.
As part of the launch, consumers can now avail a discount of 30 to 60 percent across the brands. The price of the perfumes ranges from Rs. 395 to Rs 5000 and consumers have the option to make purchases via EMI through ICICI, Citibank and HDFC, credit cards and also redeem their PAYBACK points while shopping on ebay.in. All purchases are covered under the eBay Guarantee which ensures refund or replacement in case a consumer is unhappy with the purchase. 

About eBay India
eBay India (www.ebay.in) is a leading online marketplace and shopping destination in India where thousands of Indian entrepreneurs list over 3 crores products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.

For further information on eBay India, please contact:

eBay India
Girish Huria
Tel: + 91-22-66690170
Email: ghuria@ebay.com 
Avian Media
Dinesh Kumar | Gayathri Chandrashekar
Tel: +91 9840003993| +91 9980021787   




Share:

No comments:

Post a Comment

Popular Posts

Blog Archive

Recent Posts

Featured Post

BSE releases list of 25 stocks available for T+0 settlement starting March 28, 2024

BSE releases list of 25 stocks available for T+0 settlement starting March 28, 2024