In a study on the level of life insurance and the
reasons behind why people buy life insurance, by Tata AIA Life Insurance Co.
Ltd and Citibank, a total of about 360
salaried individuals across 6 cities—Delhi, Mumbai, Chennai, Bengaluru,
Ahmedabad and Kolkata—were surveyed.
The number of affluent participants was 240.
Profile of salaried individuals was minimum personal income of Rs.10 lakh per
annum, while an affluent participant had banking relationship worth at least
Rs.60 lakh.
About 93% were sole investment decision makers,
only 7% did so jointly with others.
In terms of age group, 35% respondents were in
the 24-30 years band, a majority of 62% in 31-45 years band and a small 3% in
46-55 years group.
Src: Mint, Tata AIA Life Insurance Co. Ltd and Citibank Report
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