British high-street label River Island debuts in India

Exclusively on Jabong.com

Unveils Spring Summer 2014 (SS14) collection for Men and Women in India

River Island, renowned British high-street brand known for its on-trend and accessible designs, now makes its debut in India. Exclusive to Jabong.com, India’s leading online fashion destination, River Island unveils its unique and bold Spring Summer 2014 (SS14) Womenswear& Menswear collection for Indian consumers. The SS14 collection with 300 design options will be available on Jabong.com from June 2014. 

River Island offers complete head-to-toe look, including great party wear, amazing denim, statement shoes, bags and accessories for both Men & Women.



Thisseason, the River Island Menswearcollectionoffersadiverserangeofstaplesand fashionforwardpieces, creating a balancedrangetocatertoevery man’s sartorialneeds.Modernfabrications, sportswear and90sminimalismarestrongthemesthroughout,contrastedwithretroaccessories,luxedetailingandsmartseparates.River Island Women’swear collection presents a unique and confident collection for SS14 providing a fusion of relaxed daywear and chic nightwear across all trends. Simple staple items are reinvented for the new season whilst subtlecolour palettes of pastels and monochrome are injected with bursts of bright colour offering a River Island twist throughout the range.

Talking about the collaboration, Arun Chandra Mohan, Founder and CEO of Jabong.com said, “We are delighted to collaborate with UK’s leading fashion brand, River Island, yet another addition to Jabong’s offering of trendy International fashion to the Indian consumer. With the launch of River Island’s SS14 Collection for Menswear and Womenswear exclusively on Jabong.com, Indian consumer willhave access to its new and original fashion styles which are globally renowned. We will continue to make global fashion accessible to Indian consumer by launching Indian and International fashion brands for our discerning customers.”

Speaking on River Island’s debut in India, Josie Roscop, River Island Marketing Directorsaid, “We see India as an important milestone in our global expansion and a market with ample opportunity for growth. Indian consumers have a strong tilt towards fashion brands and global trends.We are especially delighted that we areentering the country with Jabong.com, India’s favourite and leading online fashion store, offering extensive and exclusive collection to its audience. Through e-commerce platform we want to make our brand accessible to a larger audience. We’re confident that River Island’s quality and versatile style will be well received here.”

River Island women wearis priced fromRs. 1090 to 7990,Men’s wear is priced fromRs. 1390 to 7990/- Shoes are ranging from Rs. 2490 to 5990 and Accessories from Rs. 590 to 7690.

About River Island..
River Island, a family owned UK based international brand known for its on-trend, accessible designs, River Island has established itself as a key high-street fashion destination in the UK since its humble beginnings in early 40s. With an extensive in-house design team at the heart of the business, River Island delivers new and original fashion to the customers in a daily basis. It’s a perfect place to pick up complete head-to-toe looks, including great party-wear, amazing denim, statement shoes, bags and accessories.

About Jabong.com ..
Jabong.com is India’s favourite fashion multi-brande-store and caters to the fashion aspirations of modern India.  With more than 1000 on-trend international high-street brands, sports labels to Indian ethnic and designer labels, there is everything and more for a consumer to choose from. The choice is huge. Read, over 125,000 styles. Besides collaborations with designers, international labels, Jabong.com also associates itself with major Bollywood blockbuster and brings in the new wave in fashion trends. Jabong.com offers innovative services like express delivery, 30-day return policy, open box delivery for prompt delivery and efficient service.

For further details, please contact:

Jabong.com
ShilpaArora @+91 9811184112

AasthaBhandari @+91 9840003993



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