South African Tourism welcomes the New Year with its 11th roadshow in India..!

       South African Tourism welcomes the New Year with its 11^th roadshow in India

~ The four-city roadshow travels to Kolkata, New Delhi, Chennai and Mumbai with 66 South African suppliers~

South African Tourism welcomed the new-year with its biggest travel trade engagement initiative - the annual roadshow, which was organised in Chennai today. The roadshow in Kolkata and Delhi was attended by over 550 Indian travel agents. 

This 4 city roadshow, with participation from sixty-six South African suppliers, will finally culminate in Mumbai.

The annual roadshow is an interactive platform of enhancing the destination knowledge of the frontline staff of travel agencies, helping them in planning itineraries and managing customer queries. In addition, this is also a perfect time for South African partners to learn about the latest travel trends in India and understand consumer interests.  

Speaking on the 11^th roadshow commencement, Ms. Hanneli Slabber, Country Manager, South African Tourism India, said “We organize one of the biggest trade roadshows in the travel and tourism industry in India. Seeing the increasing outbound travel demand from the Indian market and the year-on-year success of our roadshows, we have put in our best efforts to get a diverse mix of South African suppliers to this year’s roadshow and are hopeful to forge many more successful partnerships with the Indian travel trade.”

Evelyn Mahlaba, Regional Director,
Australasia, South African Tourism 

Ms. Evelyn Mahlaba, Regional Director, Australasia, South African Tourism said, “Over the last decade, the annual roadshows have proven to be a great learning tool for us to grow in the Indian market by improving our travel trade outreach and engagement in the country. Each year, our roadshow has provided a great platform for travel operators from India to further expand their understanding of South Africa as a leisure holiday and MICE destination. South African Tourism alongside our partners from South Africa, have used this platform to further develop and strengthen business opportunities with the Indian travel agents”. 

Last year, the annual roadshow saw participation from over 1100 Indian travel agents and over sixty-six South African suppliers.

Over the years, South African Tourism has witnessed a tremendous increase in Indian tourist arrivals to South Africa. 76,116 Indian tourists have visited South Africa between Jan 2013 to August 2013, which is an increase of 8.4% vis-à-vis the same period last year.

For further information please contact: 

Krishna Moorthy – 9442191717 / Asad G Pasha - 9943216959, Avian Media, Chennai

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About South Africa Tourism:- South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Mr Thulani Nzima, Chief Operating Officer Mr Timothy Scholtz and Chief Marketing Officer, Ms. Janine Hutton.

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