by
Mr. Kishor Pate, Amit Enterprises Housing Ltd.
The
days when the only approach for prospective homebuyers to find a suitable plot
of land, flat - property was to contact
a broker are long over. Of course, personal inspection of a property is still
necessary before the final purchase.
However,
the Internet has made the actual process of short-listing the best options very
easy.
Today,
more & more people looking for flats actually begin their hunt online.
Very
high penetration of broadband Internet usage..
 |
| Mr. Kishor Pate, Amit Enterprises Housing |
Cities
such as Mumbai, Pune, Bangalore, Chennai & Delhi have a very high
penetration of broadband Internet usage, and this fact has worked very well for
prospective home buyers.
The
many property portals operating today are replete with options of properties in
cities, including in newly constructed & under construction projects as
well as in the resale properties segment.
Advantages to using the online approach..
There
are definitely advantages to using the online approach in the initial stages of
a house search. The Internet allows a prospective homebuyer to analyze the
‘vital statistics’ of a large number of properties within one’s budget in a
very short time.
Many
online listings by developers and resale property owners feature photographs,
as well. This helps in the visual aspect of a property search, which is a very
important factor.
The
various property portals that have proliferated on the Internet are helpful in
knowing more about the available options in a certain location, the USPs of the
area & the property pricing trends.
However,
relying solely on property marketing portals is a mistake. The information they
provide can be incomplete and sometimes even misleading.
For
instance, most home seekers scanning the Internet are often looking for the
cost advantage of investing in an under-construction project.
Naturally,
the primary search parameter tends to be the price. However, Internet searches
based solely on price, city and location can generate insufficient and skewed
results.
Intending
property buyers should be aware that while buying a flat in an
under-construction project by a reputed and well-funded developer is safe, an
incomplete project by an unknown builder does not offer such assurance.
Also,
a well-known developer’s reputation is a safety stamp for construction quality
and quality internal fittings.
Property listings
Property
listings posted by individual brokers dealing in all sorts of properties
usually do not provide this vital information. After all, disclosing details
like name of the project and its developer would kill their marketing
advantage.
However,
it is necessary to know these details before one can make a short-list of
options based on quality, investment safety as well as price.
There
are, of course, exceptions to this information gap. For instance, many large
real estate brokerages have exclusive project marketing mandates with reputable
real estate developers.
Property
listings by such brokerages do tend provide all the necessary details.
Online property search
Real
estate marketing portal listings are usually the first search results to show
up during an online property search. This is because these platforms invest
heavily in search engine optimization (SEO) to attract Internet traffic.
However,
no online search for an under-construction property is complete on the basis of
just these results. Aspiring buyers also need to visit the websites of reputed
developers in their city to check what projects they have in the pipeline.
This
route has 2 huge advantages. In the first place, doubts about the developer’s
financial ability to complete a project and also construction quality are
eliminated.
Secondly,
buying an under-construction property directly from a developer eliminates
brokerage. In short, make sure your online search for a property includes the
websites of reputed developers.
About the author..
Mr. Kishor Pate is CMD at Amit
Enterprises Housing Ltd.
For
Media Contact:
Mr.
Jay Kalghatgi
Client
Interface - CopyConnect
Mobile:
93201 42248
No comments:
Post a Comment