by
Mr. Kishor Pate, CMD, Amit Enterprises Housing Ltd.
** The buyers for smart houses fall in the age
group of 29 to 40..!
** Smart homes
offer technological features wherein home owners can operate almost anything in
their homes
Over the past 2
decades, Pune city has seen rapid growth of the IT (Information Technology)
culture.
In the beginning,
this culture was limited to employees of the Pune city’s many IT / ITES parks
- today, it has touched almost everyone
who lives in Pune.
 |
| Mr. Kishor-Pate, CREDAI Maharashtra |
Cyber
revolution..!
The cyber
revolution in this city is inescapable - those who do not own computers
populate internet cafes. The current generation of young people below age 30 is
defined by computer savviness, and these are the people who will usher the city
into the future.
Naturally, this
revolution has had a very distinct impact on the kinds of homes that younger
people choose to buy today. Whether they are working in Pune’s innumerable
software companies and IT-enables services firms or in some other sector, the
young home buyers today have developed their own criteria for what constitutes
an ideal home.
‘Smart’ homes are
now in vogue not only with IT / ITES employees - every home buyer from the
middle & upper-middle class is
looking for residences that support a cyber-driven lifestyle.
That said, the
highest demand for smart homes in Pune city still stems from people working in
software parks & IT companies. This
can be largely attributed to a combination of their exposure to IT-driven
concepts & the sizable pay packets
they tend to draw.
After all, there is
a premium attached to homes with ‘smart’ features. The extent to which the cost
rises above that of baseline residential property prices in a certain location
depends on how many of these features have been included in the project.
For Pune’s
gadget-conscious IT professionals, automated homes are definitely de rigueur
and something to aspire for. In the past, smart homes were considered something
of a niche concept, owing to the larger ticket sizes.
At their best,
Pune’s (including lights, air
conditioners, security systems, curtains &
blinds) from within and even outside at the touch or / click of a
button.
Today, smart home
technology uses user-friendly software that allows simplified control of climate,
lighting, entertainment and communication. The technology involved impacts
three key areas - energy efficiency, security systems and telecom systems.
In Pune, the buyers
for smart homes fall in the age group of 29 to 40. They are either established
in senior roles within the IT / ITES, manufacturing or services sectors, or /
are upwardly mobile, highly aspirational & eminently qualified for home
loans.
They also tend to
be quite stressed-out by their professions, and therefore seek the comforts,
enablement and security that smart homes offer as a means to relax and generate
more time to spend with their families.
Moreover, smart
homes have a definite status value attached to them & tend to have higher resale value because of
their locations, which are either close to the Pune city’s IT hubs or / in
upscale areas which are defined by higher purchasing power & therefore higher lifestyle aspirations.
The biggest success
stories in Pune’s smart homes revolution so far have been Baner, Aundh,
Kalyaninagar & Magarpatta.
Other locations
where smart homes are in high demand are Sakal Nagar near Aundh & Ambegaon.
Appreciation of such properties is also influenced by the very nature of the
features that make life simpler, safer, more comfortable and more exciting.
For Media
Contact.
Jay Kalghatgi
Client Interface -
CopyConnect
Mobile: 9320142248
No comments:
Post a Comment