SIP Rs. 100..Axis Mutual Fund Launches Industry-First
Micro-Investment™ Feature…
For millions of Indians, taking the first step toward investing
can feel daunting. Questions like “Where should I invest?”, “Which scheme is
right for me?”, “Should I diversify or stick to one fund?” often lead to
hesitation and inaction.
Axis Mutual Fund is addressing this challenge with Micro-Investment™,
an industry-first innovation designed to make investing accessible,
educational, and empowering.
Why Micro-Investment™ Matters | Breaking Barriers for New
Investors..!
Investing is often perceived as complex and risky, especially for
first-time investors. This fear leads to procrastination or speculative
decisions. Micro-Investment™ changes that narrative by
allowing investors to start small—just ₹100 per scheme—and learn by
doing.
With ₹1,000, investors can diversify across 10 different schemes,
track performance, and understand how markets work without the fear of losing
big. This approach is like sampling multiple sachets before buying a full-size
pack.
By monitoring their portfolio, investors gain practical insights
into risk, expected returns, and diversification, making financial
literacy a hands-on experience.
“Axis Mutual Fund believes investing should be accessible and
educational. With ₹100 per scheme, we’re giving every Indian the power to start
their financial journey without fear. Micro-Investment™ is not just about small
amounts—it’s about consistency, discipline, and big learning where you start
small and aim to achieve big – the foundation for long-term wealth creation.
With Micro-Investment™, Axis Mutual Fund reinforces its position as a pioneer
in simplifying and educating India’s investing community,” said Mr. B Gopkumar, MD & CEO, Axis AMC.
Axis Mutual Fund’s Micro-Investment™ feature is built on three
pillars:
- Accessible: Start with
small amounts, eliminating the fear of large losses.
- Educational: Learn by
doing—understand diversification, risk, and market behaviour.
- Empowering: Build
confidence gradually and scale up when ready.
This feature will be available at a monthly frequency, exclusively
for SIP investments, and will apply only to eligible schemes. Axis Mutual Fund
is committed to democratizing investments through innovative solutions that
empower investors to make informed decisions.
For more details and investment..!
Mr. K P Venkatarama
Krishnan,
Founder, Viruksham
Finmart Private Ltd
Chennai
E - Mail:
kpvenkat02@gmail.com
Cell Number: 98410
34997
Read articles written by Mr. K P Venkatarama Krishnan in Nanayam
Vikatan, a leading personal finance magazine.
Disclaimer: Mutual Fund investments are subject to market risks, read all scheme
related documents carefully. The past performance of the mutual funds is not
necessarily indicative of future performance of the schemes.
