Amrutanjan Healthcare Partners with Kaun Banega Crorepati to Celebrate
132 Years of Trust and Wellness
Chennai, 26 November 2025: Amrutanjan Healthcare Limited,
one of India's most trusted wellness brands for over 130 years has announced
their partnership with Kaun Banega Crorepati as an Associate Sponsor for the
show's 25th season on Sony Entertainment Television, beginning October 26th.
Through this association, Amrutanjan will leverage KBC's unique
audience base to connect with and create a stronger brand recall
amongst them. Hosted by the iconic Mr. Amitabh Bachchan, KBC continues to
elicit inspiration for millions in India through its ability to
blend engaging stories, relatable narratives, and emotionally compelling
formats.
Speaking about the partnership, Mr. Mani Bhagavatheeswaran, Chief
Marketing Officer, Amrutanjan Healthcare Limited, said: “For
132 years Amrutanjan has stood for care, comfort and trust through
generation. Our partnership with KBC, a show of knowledge, credibility and
connectedness, is a natural extension of our brand philosophy captured in
the Indian phrase "Har Dard Mitayee".
As Amrutanjan celebrates 132 years of care and trust, its association
with Kaun Banega Crorepati reaffirms the purpose of being a reliable companion
in everyday life. For generations of Indian families, Amrutanjan has stood by
them to meet the daily pains and stresses of life. Amrutanjan gives ease
to pain, brings comfort, and restores smiles, every time and our
brand philosophy embodies the commitment that no matter the ache or
strain, we will be there to care for our users and serve them for relief
and restoration
