DRA Homes Launches
iHEART: Chennai’s First Branded Sea-View Residences on OMR Featuring Premium
Materials and Luxury Brand Finishes
- Powered by SlateAI, iHEART brings an
unprecedented blend of premium construction and luxury living to Chennai’s
OMR corridor in the INR 1.5 to 2 crore price range
Chennai, October
22, 2025: Renowned for trust and design excellence, DRA
Homes, the fast-emerging Indian real estate pride brand from Chennai, today
announced the launch of DRA iHEART – Chennai’s first branded sea-view
residences in Navalur on OMR. Spanning 3.42 acres with 271 thoughtfully
designed homes along the main road, iHEART sets a new standard in living. The
project integrates over 650 carefully selected premium-standard products – from
foundation materials such as cement, steel and structural fittings to luxury
brand finishes and amenities such as chrome fittings, designer tiles, high-end
windows, stylish doors and an infinity-edge swimming pool. Together, DRA iHEART
delivers an authentic luxury living experience in the INR 1.5 to 2 crore
segment, a first-of-its-kind in Chennai.
In a pioneering
first for the Indian residential real estate sector, DRA Homes has partnered
with Slate AI, a global leader in construction intelligence technology. This
exclusive collaboration enables real-time monitoring throughout every stage of
iHEART’s construction, ensuring quality, transparency and timely project
delivery. By harnessing AI-driven analytics and predictive insights, DRA Homes
demonstrates its forward-thinking commitment, becoming the first Indian
developer to integrate this advanced platform in a residential project.
The project
features spacious 3 and 4 BHK homes (1,595-2,927 sq ft.) with select units
including dedicated maid rooms. All homes are Vastu-compliant and designed for
comfort, elegance and functionality within a Basement + Stilt + 19-floor
structure that offers panoramic sea views.
Commenting on the
launch, Mr. Ranjeeth Rathod, Managing Director, DRA Homes said, “We
are excited to launch Chennai’s first branded residences in the luxury segment,
combining premium-standard construction with luxury brand finishes. iHEART
delivers a distinctive lifestyle experience in the Rs. 1.5 to 2 crore range,
fulfilling the luxury living aspirations of to-be affluent families. Partnering
with Slate AI ensures we maintain the highest quality standards and timely
delivery.”
Strategically
located on the main road of Navalur, DRA iHEART offers unmatched connectivity
to Chennai’s IT hubs, educational institutions, healthcare facilities, vibrant
entertainment centres, and the ECR beach just a short drive away. Together,
iHEART makes it a perfect choice for combining luxury living, work, lifestyle
and leisure in one location. The project underscores DRA Homes’ unwavering
commitment to trust, transparency and exceptional quality, ensuring residents
make a lasting investment in a home of pride and value.
About DRA: DRA, with an impressive legacy of 40 years, has become a trusted name in the real estate industry, delivering world-class projects across Chennai. With more than 12,000 satisfied customers DRA is synonymous with trust, transparency, and timely delivery. Under the visionary leadership of Mr. Ranjeeth Rathod, Managing Director, DRA goes beyond just building apartments by offering its customers a ‘Home of Pride’ — thoughtfully designed living spaces that cater to evolving lifestyles and embody a sense of accomplishment and belonging. Innovations like the ‘Timeline Meter’ for project updates and the ‘Customer Delight Meter’ reflect their unwavering focus on customer satisfaction, while their online customer portal ensures hassle-free access to project details and documentation.
Signature developments such as DRA Pristine Pavilion, Tuxedo,
Ascot, Skylantis, Elite, Infinique and many others exemplify their commitment
to blending modernity with value-driven investments. Recognized with awards
like FICCI's REISA and Times Business Awards, DRA holds the distinction of
being Chennai's first developer with CRISIL's 7-star grading. Their social
responsibility initiatives include pond restoration and nurturing young
sporting talent, which highlight their dedication to the community. Upholding
their motto "Timeless Home, Timely Delivery, DRA continues to inspire
pride and trust in every home they create, turning dreams into lasting
legacies.
