Chola MS
General Insurance Redefines How India Sees Insurance with its Refreshing
#SimpleHai Campaign
Chennai, 26 September, 2025: Cholamandalam MS General Insurance (Chola MS), a joint venture between
the Murugappa Group and Mitsui Sumitomo Insurance Group (Japan), has launched
its new digital campaign #SimpleHai, shifting the conversation around
insurance from complexity to simplicity.
Breaking away from the
perception of insurance as complicated and cumbersome, the campaign draws
inspiration from everyday life, transforming ordinary moments into stories that
show how insurance today is made simple, transparent, and digitally powered.
The aim is to encourage people to stay insured and protected with confidence.
The campaign includes a
hero brand film and two motor insurance films, each designed to communicate
Chola MS’s philosophy in a light-hearted yet meaningful way. From the pressure
of finding “the one,” to the frustration of “solving a tricky math problem”, to
the chaos of “unpredictable traffic”, the films highlight life’s many
complexities, while showing how getting insured with Chola MS is refreshingly
simple. By blending humour, emotion, and relatability, the campaign reinforces
that while life may be complicated, insurance doesn’t have to be.
Links to the Digital Films:
Brand Film: https://www.youtube.com/watch?v=Yt3i_n5O_Q4&list=PLjv962RVMAUTtxAHynIl7khFKc_2aot68&index=2&pp=iAQB
Motor Insurance Film 1: https://www.youtube.com/watch?v=ZV5M2nIa_n8&list=PLjv962RVMAUTtxAHynIl7khFKc_2aot68&index=1&pp=iAQB
Motor Insurance Film 2: https://www.youtube.com/watch?v=e6aKO_K03CE&list=PLjv962RVMAUTtxAHynIl7khFKc_2aot68&index=3&pp=iAQB
At the heart of the #SimpleHai
campaign lies the T3 philosophy—Trust, Transparency, and Technology.
True to its #Pledge2Protect, Chola MS demonstrates how digital
innovation makes insurance effortless, allowing customers to buy a policy in
just three simple steps, settle claims seamlessly with AI-powered support,
customize coverage with add-on options, access a wide garage network across
India, and renew policies instantly via WhatsApp.
With this approach, Chola MS
makes protection straightforward, quick, and reliable for every customer.
Released across digital platforms including YouTube, Meta, and Instagram, the
campaign amplifies Chola MS’s refreshed brand voice, engaging audiences with
stories that are simple, human, and memorable. Through #SimpleHai, Chola MS
moves beyond transactional communication, positioning insurance as a trusted
enabler of peace of mind in everyday life. The campaign sets a new benchmark
for insurance advertising, making protection not only simple, but also
desirable.
About Chola MS : Chola MS General Insurance Company Limited, a joint venture between the
Murugappa Group and Mitsui Sumitomo Insurance Company Limited, Japan, began its
operations in 2002. The company has grown consistently to expand its presence
in more than 660 +locations, a 46 million + customer base and a network of over
15,500+ garages and 12000+ hospitals. The company has grown to record a gross
written premium (GWP) of 8328 INR Crores, a growth of 9.61 % higher than the
industry in FY25.
A leading and respected player in the General Insurance space, Chola MS
champions the philosophy known as T3 — Trust, Transparency and Technology.
Driven by a promise the company has taken — #pledge2protect — ‘customer
centricity’ forms the essence of the brand. Guided by the values and beliefs of
the Murugappa Group, the Five Lights (Integrity, Passion, Quality, Respect and
Responsibility), Chola MS has been consistently recognised and awarded by the
Government of India, international entities and ratings agencies for its
insurance service and delivery innovations. For more details, visit www.cholainsurance.com
About Murugappa Group
: A 124-year-old conglomerate with presence across India and the world,
the INR 778 billion (77,881 crore) Murugappa Group has diverse businesses in
agriculture, engineering, financial services and more. The Group has 9 listed
companies: Carborundum Universal Limited, CG Power & Industrial Solutions
Limited, Cholamandalam Financial Holdings Limited, Cholamandalam Investment
& Finance Company Limited, Coromandel International Limited, EID Parry
(India) Limited, Shanthi Gears Limited, Tube Investments of India Limited and
Wendt India Limited. Other major companies include Cholamandalam MS General
Insurance Company Limited and Parry Agro Industries Limited. Brands such as
Ajax, Hercules, BSA, Montra, Montra Electric, Mach City, Chola, Chola MS, CG
Power, Shanthi Gears, CUMI, Gromor, Paramfos, Parry’s are part of the Group’s
illustrious stable.
Abrasives, technical ceramics,
electro minerals, electric vehicles, auto components, fans, transformers,
signalling equipment for railways, bicycles, fertilisers, sugar, tea and
several other products make up the Group’s business interests. Guided by the
five lights — integrity, passion, quality, respect and responsibility — and a
culture of professionalism, the Group has a workforce of over 83,500 employees.
For more information, see www.murugappa.com
