Super Chennai Goes
Live: A Citizen-Driven Digital Movement Putting the City on the Global Map
Photo Captions:
Image – 1 : Mr. Ranjeeth D Rathod, Managing Director of Super Chennai, Mr. Aditya Swaminathan, Brand Evangelist, Pointcast, Mr. A. Mohamed Ali, President of CREDAI Chennai & Mr. CK Kumaravel, Co- Founder of Naturals Salon (Left to Right)
Chennai, July 17,
2025
:Chennai has become the first city in India to launch a dedicated, citizen-led website,
Super Chennai, a move that marks a major leap in urban
storytelling, participatory culture, and city branding.
Conceptualised as a
movement more than a website, Super Chennai brings together community voices,
real-time city updates, and cultural narratives into one unified digital space.
The initiative is backed by CREDAI Chennai and has been developed with inputs
from technologists, civic thinkers, entrepreneurs, artists, and everyday
citizens.
The journey began
earlier this year, when the Honourable Chief Minister of Tamil Nadu, Thiru
MK Stalin unveiled the Super Chennai logo at FAIRPRO 2025. The website
launched today is the next step in that vision - a digital-first, participatory
space that aims to present Chennai not just as a metro, but as a global,
future-ready city.
Speaking at the
launch, Mr.Ranjeeth D Rathod, Managing Director of Super Chennai said, “This
is not just a website or a tech platform. It’s a tribute to our city - its
spirit, its struggles, and its extraordinary potential. Super Chennai is where
every resident can find themselves and feel proud of belonging here.”
As part of this
event, Super Chennai announced a partnership with Pointcast, a Silicon
Valley-based tech company, making Chennai the first city in the world to become
Pointcast-enabled. This cutting-edge point-and-broadcast platform delivers bite-sized,
real-time updates on the mobile for everything one needs to know.
Mr. Aditya
Swaminathan, Brand Evangelist, Pointcast said, “Pointcast is our way of giving
the city a heartbeat - one that people can feel every day, wherever they are.
It’s Chennai speaking to its citizens in real time.”
Super Chennai has also
launched its monthly property titled, ‘Icon of the Month’, which recognises
the leaders with iconic vision for the society and people. The first recipient
of this ‘Icon of the Month’ is Mr. C.K. Kumaravel, Co-Founder of Naturals
Salon, for his outstanding contribution to women’s entrepreneurship and
inclusive growth.
On receiving the
award, Mr. CK Kumaravel said, “Chennai has shaped me, supported me, and
inspired me. I’m proud to be part of this initiative that celebrates the city
and its changemakers.”
Mr. A. Mohamed Ali,
President of CREDAI Chennai added, “Chennai has always been a city of builders -
of homes, institutions, and futures. Super Chennai is the digital layer of that
same spirit. It reflects what we stand for as a city: pride, progress, and
participation.”
To build on this
momentum, Super Chennai is launching a national campaign to showcase Chennai as
one of India’s most vibrant destinations to live, visit, work, invest, and
innovate. Through a mix of digital outreach, media partnerships, and on-ground
activations, the campaign will highlight the city’s unique blend of cultural
richness, economic opportunity, and future-ready spirit.
With a focus on
community-driven content, hyperlocal relevance, and civic pride, Super Chennai
is designed to grow with the city. From its beaches and shopping streets to its
tech labs, food destinations and cultural festivals, Chennai is a city of
contrasts and convergence. Super Chennai now becomes its digital mirror -
inclusive, expressive, and proudly local.
