TRULiV Raises Strategic Investment from BCCL at ₹356.50 Cr Valuation;
Redefining Alternate Asset Class Hospitality for a New Generation of Urban
India
~ The company eyes ₹200 Cr in annual revenue over the next 3 years
through expansion into new cities and asset classes. ~
Chennai, 23rd June, 2025:TRULiV, India’s most capital-efficient and profitable co-living
company, today announced a strategic equity partnership with Bennett,
Coleman & Co. Ltd. (BCCL) at a valuation of ₹356.50 crore. The
investment cements TRULiV’s position as a national force reshaping the
alternate asset class hospitality, catering to the evolving needs of
India’s Gen Z and millennial renters. The capital raised will be used to expand
TRULiV’s footprint into new cities, strengthen its technology platform, and
build out its next set of alternate asset classes in hospitality including
holiday homes and retirement living.
As TRULiV
scales to new cities and diversifies into emerging segments like holiday homes,
retirement living, and nature-centric stays, the company’s capital-efficient
growth model is projected to generate ₹200 crore in annual revenue within
the next three years. This momentum underscores TRULiV’s ability to deliver
sustainable scale while staying asset-light and profitable.
Commenting on
the occasion, Mr. Rohit Reddy, Co-founder of TRULiV “This is
more than capital — it’s category validation. TRULiV was founded on the belief
that urban India needed a new model of living — one that blends affordability
with aspiration. We’re not just offering beds and buildings; we’re designing
intelligent, flexible living ecosystems that resonate with a generation that
values mobility, community, and seamless experiences. With BCCL’s partnership,
we gain not just a strategic investor, but a powerful media ally who
understands consumer behavior. This will play a critical role as we shape the
next decade of alternate asset class hospitality in India and take our proven
model to new cities and asset classes.”
Adding to
this Mr. Ranjeeth Rathod, Co-founder & Managing Director -TRULiV said,
“TRULiV is setting a new benchmark in sustainable scale — we’ve shown that
it’s possible to grow profitably, with purpose and discipline, in a space long
dominated by burn-heavy strategies. This strategic investment from BCCL will
enable us to amplify our presence, invest in deeper technology-led solutions,
and build robust institutional partnerships across the real estate and
hospitality spectrum. More importantly, it allows us to double down on our
mission to redefine how India lives — through smart, sustainable, and
human-centric alternate real estate offerings.”
Further
sharing views, Mr Srini Vudayagiri - President & Head of Brand
Capital said “TRULiV represents the future of urban living — scalable,
sustainable, and aligned with the evolving needs of a new generation. With an
over two-decade track record of fuelling transformative entrepreneurship, Brand
Capital is proud to partner with TRULiV to accelerate their vision and reshape
the alternate asset class hospitality landscape in India.”
Founded in
2019, TRULiV has built a high-performance brand in co-living and long-stay
hospitality. With just $2 million in seed funding and over 80%
promoter ownership, it has achieved profitability and scale. With a
strategic investment from BCCL at a valuation of ₹356.50 crore, TRULiV has
achieved what few in the co-living space have — profitability with discipline.
Operating through a built-to-suit, asset-light model, TRULiV’s approach
blends real estate efficiency with hospitality finesse. Its high-occupancy
properties serve the needs of India’s growing base of mobile professionals,
digital nomads, and young urban migrants.
About TRULiV:
TRULiV, a subsidiary of DRA, is a forward-looking real estate company focused on transforming the alternate asset class hospitality sector in India. Established with a clear mission to deliver impactful and future-ready living solutions, TRULiV addresses the evolving needs of diverse demographic segments.
The
company is a pioneer in built-to-suit coliving spaces, having created India’s
first of its kind in this category. It currently operates successfully in the
Holiday Homes segment as its second asset class, with several more offerings
under development. TRULiV’s upcoming portfolio includes student housing,
retirement communities, and nature-centric living solutions—each designed to
redefine residential experiences through innovation, quality, and lifestyle
integration.
