Housing.com
Elevates Buyer-Seller Interaction with ‘Housing Chat’, Boosting Engagement 40X
Approximately
10% of Housing.com users actively utilise the chat functionality
New
Delhi, 23rd April,
2025: Housing.com, India's #1 real estate app,
has reinforced its commitment to enhancing consumer experience and simplifying
the home buying journey with its advanced interactive technology solution named ‘HOUSING
CHAT’. Standing out as
the only platform in the Indian PropTech space to enable direct buyer-seller
conversations via chat, Housing.com has transformed consumer engagement in
real estate. This
seamless integration of chat-functionality has seen an exponential rise in adoption
- from 20,000 users and 25,000 engagement sessions to over 400,000 users and
more than 1 million engagement sessions per month within just a year.
In
today’s fast-paced digital world, consumers seek quick, seamless, and
disturbance-free engagement for every service they avail. Currently, a
meaningful percentage of Housing.com users
actively interact through ‘Housing Chat’ for quick engagement, making it a key
touchpoint in their home-buying, selling, or renting process with conversations
in real-time, fostering transparency and trust.
Mr.
Simon Hope, Chief Product Officer (CPO), Housing.com commented "Buying
or renting a home is a deeply personal journey. At Housing.com we understand
that every user visiting our platform is unique and therefore, personalisation
is at the heart of our experience. Our personalised chat is a key part of
delivering on that promise."
Mr.
Abhishekh Makkar, Chief Technology Officer, Housing.com, emphasized
the significance of these technological advancements, stating, "Our
primary objective has always been to enhance the consumer journey, making
property buying, selling, and renting seamless. By integrating chat
capabilities, we have created an intuitive and responsive platform that caters
to modern homebuyers’ expectations."
Building
on the success of the chat feature and the growing momentum of GenAI in the
consumer space, Housing.com is continuously enhancing its platform to stay
ahead of evolving user expectations.
With
plans to enhance multilingual capabilities and further personalise user
interactions, Housing.com remains committed to revolutionizing digital real
estate solutions, ensuring a more transparent and user-friendly experience for
home buyers, sellers, and renters across India.
