Nothing Drives The Indian Millenniallike Wealth,
finds BankBazaar Aspiration Index
BankBazaar
Aspiration Index pegs India’s Millennial Aspiration at 87.43
§ Study
says owning a Home is the topmost priority for Indian millennials
§ Millennials
are more aspirational in South India, with Chennai on top
§ Women
more aspirational compared to men Millennials
are big on investments, which tend to be 1/3rd of their wallet share
Chennai, July 18, 2018:
As part of their 10th Anniversary
celebrations, BankBazaar,
India’s leading online financial services marketplace, today launchedIndia’s
first Aspiration Indexof millennials.Executed by KANTAR IMRB,the BankBazaar Aspiration Indexattempts to
understand the Indian millennial from a personal finance perspective.
The first
of its kind indicator, the Aspiration Indexanalyses the hopes and desires of
millennials based on six goals—Wealth, Fame, Image, Relationships, Personal
Growth, and Health.
The
study pegs the Aspiration Indexof Indian millennials at a high of 87.43,
reflecting the highly driven and confident outlook of the millennials.
South
India tops the Aspiration Index at 88.5,higher than the national average,with
Chennai at 88.8 topping the index across India. North, East, and West India come
up at 87.7, 86.6, and 86.0 respectively on the index.
While Chennai’s top
position was not a big surprise, in a revelation of sorts, the second spot in
the index was claimed by Jaipur at 88.5. This reflects a sea change in how
non-metro millennials aspire and chase their dreams.
With
growing career choices, financial independence, and shift in societal norms,
more and more women are daring to dream big. On the whole, women ranked higher
on aspirations compared to men. This is also reflected in the rising number of
female visitors accessing BankBazaar.
For
Indian millennials, Wealth is the topmost priority followed by Health
and Fame. Despite the regional variations, the core aspirations of the
Indian millennials, both men and women,remained the same—a home of their own, sufficient
bank balance and a chance to see the world. The desire to own their own home
comes out on top with 47% of millennials calling it their top priority. The
study revealed that more than 61% of the millennials are comfortable taking
credit liabilities to fulfil their aspirations. This desire resonated across East,
West, North, and South India.
Speaking
on the occasion of the Index launch, Adhil Shetty, Co-founder and
CEO, BankBazaar, said,“The
last 10 years have been a whirlwind decade for India in every way. The
technology, the generation, and the outlook have undergone significant changes
since we started BankBazaar in 2008. So we thought our 10th
anniversary to be the perfect time to consolidate our understanding of the
Indian personal finance market and see what the future is like.
The study
confirms several of our prior expectations as well as some surprises. We knew millennials
prefer being in control of their financial health. However, we were pleasantly
surprised when 91% of the millennials said that they handle their own finances.As
these millennials grow older and wiser, we will continue to track and service
the changing needs of this segment.”
The
study also throws up quite a few interesting gaps between aspirations and
readiness. The top priority for atypical millennialis wealth, especially owning
a home. However, this particular goal has one of the highest
aspiration-readiness gap of 12 points. Contrary
to popular perception, the study showed that millennials are big on saving and
investing. Investments are spread across the spectrum from FDs to mutual
funds, and on an average, tend to be one-third of their wallet share. However,
the choice of investment vehicles, predominantly FDs and insurance as opposed
to mutual funds, could be responsible in part for the gap between aspiration
and readiness.
Health
is the next most important goal, with health-conscious millennials looking at
physical and mental well-being as a key life-goal. Incidentally, this segment
also has the highest aspiration-readiness gap of 12 points.
Some
of the key highlights from the India’s first Aspiration Index are as follows:
· South India
has the highest aspirational index with 88.57 followed by North with 87.7, East
with 86.5 and West with 86
· Amongst
all the metros surveyed, Chennai’s millennials top on aspiration (88.86) closely
followed by Hyderabad (88.29) and Bangalore (88.29). Further, Metro cities
stood at 86.86 and Non-metro cities are at 85.87
· The
Aspirational Index of women stood at 87.43, higher than men at 86.29
· Aspiration
on Wealth (84.43) is the highest contributor followed by Health (83.86)
The
index analysesthe relative importance millennials give to various life goals,
be they—monetary, lifestyle, or health—as well as their preparedness and likelihood
of attaining these goals. To arrive at the analysis, a study was conducted by Kantar IMRB among 1,551 respondents
across 12 cities.
The results followed a quantitative research approach by
using online panel interviews with the help of a structured questionnaire that
was targeted towards salaried men and women between the age of 25 and 35.
A
higher importance, readiness and attainment across the six goals indicated rising
aspirations. Attributes within each goal were determined based on in-depth
scoping interviews before the quantitative phase.
About BankBazaar:
BankBazaar, ranked as the best financial
website in India by the Internet And Mobile Association of India (IAMAI) and
the best emerging brand in Asia by CMO Asia, is India’s first neutral online
marketplace that gives you instant customized rate quotes on loans, credit
cards or any other personal finance products. It simplifies the loan
application process. Anyone can instantly search for tailor-made offers,
compare, customize it as per his or her need or profile and apply for their
finance products. It is designed with smart technology capabilities and over
85+ of India’s leading financial institutions and insurance firms have chosen
to integrate themselves with the platform. For the online consumer today,
banking is as easy as shopping for anything online. What’s more, BankBazaar's
services are completely free!
BankBazaar
services are available through the web-portal, made-for-mobile web service, or
the BankBazaar app available on the Android Play Store and iOS App Store. It
helps consumers compare best offers across various banks and NBFCs. Apart from
these, it gives the consumer the latest news/trends and insights into managing
finances better. The consumers can track their application and troubleshoot
issues in the process through a host of channels like the BankBazaar app,
WhatsApp, Email, Voice-support etc.
Apart
from India, BankBazaar.com also has an office in Singapore and Malaysia. It
commenced operations of BankBazaar.sg in 2016 and bbazar.my in 2017, and is
well positioned to be a fully integrated online acquisition channel for partner
banks.
Media Contacts:
·
ParulShrivastava |
BankBazaar.com | parul.shrivastava@bankbazaar.com
·
Annapoorni | Adfactors PR | annapoorni@adfactorspr.com
·
Vidya Nadiminti| | Adfactors
PR| vidya.nadiminti@adfactorspr.com
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