For years, the Indian mutual fund industry has failed to expand markets beyond the top 15 cities in the country.
Most of its business comes from the Western region, however, the trend has changed lately. In the last Financial Year (2015-16), smaller cities accounted for nearly 44% of the new business.
Newly launched Mahindra Mutual Fund has chalked out a unique strategy to grow. It has decided to focus on semi-urban and rural areas.
Its parent company MMFS has a presence in more than 2 lakh Indian villages. It seems that Mahindra Mutual Fund aims to bank on this network and wants to extend its existing client relationships to managing investments from offering loans.
Mr. Amit Bhatia
Head – Mutual Funds & Third Party Products |
| Head Office: |
Mahindra and Mahindra Financial Services Limited.
2nd Floor ,Sadhana House, Behind Mahindra Tower, 570 PB Marg , Worli, Mumbai, Maharashtra-400018, India |
Email: mutualfund@mahindra.com
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Toll free no- 1800 233 5678
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