DAMODHARAN
EMERGES WINNER AT AASIFE BIRIYANI’S
‘THE GREAT
BIRIYANI CHALLENGE’
̴ Wipes off
2.2 kgs. of Chicken Biriyani in 20 minutes flat ̴
The formal opening of Aasife Biriyani’s Keelkattalai outlet
(fifth outlet in Chennai) turned out to be quite a ‘Biryani lovers’ affair
today with ‘The Great Biryani Challenge’, a biryani eating competition open
to one and all.
10,257 plus Chicken biriyani enthusiasts
above 18 years of age from across the length and breadth of the city and even
the outskirts had enrolled themselves for the contest. 20 lucky participants
were shortlisted from among the registrations who fought-ate it out for the
winner, runner-up and the second runner-up prizes.
 |
| Mr. Aasife with The Great Biriyani Challenge winners |
At today’s Grand Finale,
participants were given 20 minutes to eat as much biryani as they could without
spilling.
Damodharan emerged first having consumed 2.2
kgs. of chicken biryani in the stipulated time of 20 minutes. He was awarded
with Rs. 10,000 worth Amazon.com gift vouchers. Mahendran Prasath and Nirmal
Kirubakaran finished at second and third positions, having consumed 1.9 kgs.
and 1.7 kgs. in 20 minutes…they were awarded with Amazon.com gift vouchers
worth Rs. 5,000 and Rs. 3,000 respectively.
The prizes were given away by Mr. C. Y. Aasife Ahmed, Managing Director,
Aasife Biryani Pvt. Ltd.
The newly opened Aasife Biryani outlet is
located at 123, Ponranjitham Complex, Medavakkam Main Road, Keelkattalai, Chennai -
600 117. The outlet has 160 covers and a staff strength of 60.
Speaking
on the occasion, Mr. Aasife Ahmed said,
“We are happy to be launching our 5th
outlet in Chennai. And we couldn’t think of a better way than ‘The Great
Biryani Challenge’ to mark this moment and to celebrate Chennai’s love for
biryani. We are overwhelmed with the number of registrations we received for
the contest. Unfortunately due to lack of space, we could not accommodate each
and every entry. But we want this love for biryani to only grow with time. With
a successful track record over the past 15 years, Aasife Biryani is well placed
to leverage its expertise to more restaurants in order to cater to the
ever-growing love and demand for biryani.”
At
every Aasife Biryani outlet (including Keelkattalai), authentic food is
presented in a contemporary ambience. The unique concept is based on intensive
consumer research that indicates that the new age Indian consumer is particular
about authentic taste, quality, hygiene and convenience. The menu has
traditional delicacies from regions across the country.. While the ‘Aasife
style Biryani’ (Veg, Egg, Chicken & Mutton) remains the flagship dish and a
favourite among patrons, every other dish is unique in its preparation and
presentation. Starters, kababs, grills, gravies and tandoori items are other
popular, mouth-watering and thus fast-moving eats from the Aasife Biryani
stable. The creamy falooda is also not to be missed.
Modern,
bright and cheerful interiors with stylish illustrations and wall art is what
sets Aasife Biryani apart from regular fine dining joints in the city. There
are cosy, comfortable and customised seating areas for friends, family and
couples in order to enhance the overall experience. Aasife Biryani also makes
the eating experience more interactive and fun by engaging customers with
Facebook and Twitter programs, fun contests, menu updates, reviews and
discussion forums. Aasife Biryani has always stood and will
continue to stand for great quality at good value, their motto being ‘Smile when you eat and smile when you pay’.
About Aasife
Biriyani
Aasife Biriyani Private Limited, the brainchild
of Y Aasife Ahmed, began its advent into the culinary world in the year 2000 at
a humble shop in Guindy. Through its impeccable service and quality of food,
the business venture expanded its footprint across the city. Aasife Biriyani is
now present in four locations in the city and is looking to expand.
Comprehending the need for hygienic, authentic
food in the Chennai Market, Aasife Biriyani serves authentic food Mughlai
prepared from traditional recipes and best quality ingredients, and provides
service in modern ambience for their customers to relish. This has reflected in
the increase in sales from 3kgs/day of Biriyani to 1500kgs/day and an average
walk-in of 500 people per day. The company stands for good quality at great
value, their motto being “Smile when you eat and smile when you pay”.
For further information contact:
Ritu Bagri E Mail id saloni.bisani@mslgroup.com /
Saloni Bisani
MSLGROUP
M: +91 98841
73290 / +91 98404 12140
