Akshaya Homes, a Chennai-based real estate
developer, has announced an exclusive online marketing association with
99acres.com, a realty portal, to sell property worth Rs. 360 crore.
Both launched iHomes – an interactive online
feature to assist customers to book their homes online. This virtual property
portal would engage buyers, improve user experience and enable customers in
decision making, said Mr. T. Chitty Babu, Chairman and CEO, Akshaya.
Booking through iHomes can be done starting at
Rs. 20,000. The partnership is for one year, he told reporters.
Mr. Chitty Babu said the company has been
maintaining about 70% sale in various projects. However, with volume of units
going up significantly, “we do not want to drop the average to 40% to 50% and
lose the leadership position. The online initiative is one of the measures to
maintain the 70% sale,” he said.
The new feature will provide additional
information to users in terms of proximity to the nearest landmarks such as
schools, clubs, restaurants, railway stations and hospitals to take an informed
decision.
The technology will give the user a 360 degree
interactive 3D walk through Akshaya properties online and will also respond to
user queries and doubts virtually, said Mr. Narasimha Jayakumar, Chief
Business Officer, 99acres.com
iHomes will also provide unit-wise price details
with a detailed breakdown of pricing and virtually view any apartment and book
it online, he said.
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