Birla Sun Life Equity Savings Fund - NFO

Birla Sun Life Mutual Fund launches
Birla Sun Life Equity Savings Fund

An Open Ended Equity Scheme

NFO Period from November 11 - 25, 2014

Highlights:

·         A unique investment opportunity that aims to provide capital appreciation and income distribution

·         Fund offers diversified strategy, spotting of arbitrage opportunities, tax efficiency along with relatively lower volatility

 Birla Sun Life Asset Management Company Limited, a part of Aditya Birla Financial Services Group (ABFSG), and investment manager for Birla Sun Life Mutual Fund (BSLMF), announced the launch of Birla Sun Life Equity Savings Fund, an open ended equity scheme that aims to provide capital appreciation and income distribution by using a combination of equity derivatives strategies, arbitrage opportunities and pure equity investments. The New Fund Offer (NFO) Period opens on November 11, 2014 and is open till November 25, 2014 with price of units of the scheme at Rs. 10 per unit.

Speaking on the launch of the scheme, A. Balasubramanian, CEO, Birla Sun Life Asset Management Company Limited said, “We believe that equity as an asset class may see the best of periods as we move forward. The sustainability of efforts in reviving economic growth may put India in a different trajectory and create good experience for capital market investors. Our NFO looks to provide investors a unique mix of equity stocks, spotting arbitrage opportunities and an actively managed debt portfolio. Given that combination of equity is more than 65%, Birla Sun Life Equity Savings Fund aims to provide investors tax efficient returns with relatively low risk.”

 Birla Sun Life Equity Savings Fund predominantly invests in equities. The Scheme provides a greater degree of diversification than investing in a single asset class and also provides the tax efficiency of an equity fund i.e. the income becomes tax-free if the holding period is more than one year from the date of allotment. The Scheme is benchmarked against S&P BSE 200 to the extent of 30% of portfolio, Crisil Short Term Bond Fund Index to the extent of 30% of the portfolio and Crisil Liquid Fund Index to the extent of 40% of portfolio. Birla Sun Life Equity Savings Fund will be managed by Mr. Satyabrata Mohanty and Mr. Prasad Dhonde.

Birla Sun Life Equity Savings Fund will have Regular Plan and Direct Plan with a common portfolio and separate NAVs. Each of the above (Regular and Direct) Plan under the scheme will have the following Options: (1) Growth Option and (2) Dividend Option (Payout / Reinvestment / Sweep Facility).

The Scheme being open ended; the Units are not proposed to be listed on any stock exchange. However, the Fund may at its sole discretion list the Units on one or more stock exchanges at a later date if it is considers this to be necessary in the interest of unit holders of the scheme.

The subscription list may be closed earlier by giving at least one day’s notice in one daily newspaper.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

 

About Birla Sun Life Asset Management Company Limited

Established in 1994, Birla Sun Life Asset Management Company Limited (BSLAMC), investment manager for Birla Sun Life Mutual Fund, is a joint venture between the Aditya Birla Group and Sun Life Financial Inc, a leading international financial services organization from Canada. Birla Sun Life Mutual Fund is the fourth largest Fund house in India in terms of domestic average assets under management as published by AMFI for the quarter ended September 30, 2014. 

An impressive mix of reach, a wide range of product offerings across equity, debt, balanced as well as structured asset classes and sound investment performance has helped the company garner over 2 million investor scheme accounts as of September 30, 2014. BSLAMC offers investors a range of comprehensive investment options, which includes diversified and sector specific equity schemes, hybrid funds and a wide range of debt and treasury products. Its offerings also include Portfolio Advisory Services for High Net worth Individuals as well as offshore funds for Non-Resident Indians. 

Company Information: Birla Sun Life Asset Management Company Limited (Investment Manager for Birla Sun Life Mutual Fund)One India Bulls Centre, Tower 1, 17th Floor, Jupiter Mill Compound, 841, S.B. Marg, Elphinstone Road, Mumbai - 400 013. Tel.: 4356 8000. Website: www.birlasunlife.com CIN: U65991MH1994PLC080811

About Aditya Birla Financial Services Group

Aditya Birla Financial Services Group (ABFSG) ranks among the top 5 fund managers in India (excluding LIC) with an AUM of USD 20.4 billion. 

 Having a strong presence across the life insurance, asset management, NBFC, private equity, retail broking, distribution & wealth management, and general insurance broking businesses, ABFSG is committed to serve the end-to-end financial services needs of its retail and corporate customers. The seven companies representing ABFSG are: Birla Sun Life Insurance Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya Birla Finance Ltd., Aditya Birla Capital Advisors Pvt. Ltd., Aditya Birla Money Ltd., Aditya Birla Money Mart Ltd. and Aditya Birla Insurance Brokers Ltd. 

In FY 2013-14, ABFSG reported consolidated revenue from these businesses at Rs. 6,640 Crore (USD 1.1 billion) and earnings before tax at Rs. 745 Crore. Anchored by about 13,000 employees and trusted by over 5.5 million customers, ABFSG has a nationwide reach through 1,500 points of presence and about 130,000 agents / channel partners

About Aditya Birla Nuvo Limited..

Aditya Birla Nuvo is a ~USD 4 billion conglomerate operating in the services and the manufacturing sectors, where it commands a leadership position. Its service sector businesses include Financial Services (Life Insurance, Asset Management, NBFC, Private Equity, Broking, Wealth Management and general insurance advisory), Fashion & Lifestyle (Branded apparels & Textiles) and Telecom. 

Its manufacturing businesses comprise of the Agri, Rayon and Insulators businesses. Aditya Birla Nuvo is part of the Aditya Birla Group, a USD 40 billion Indian multinational. The Group operates in 36 countries across the globe, is anchored by an extraordinary force of about 120,000 employees belonging to 42 nationalities and derives more than 50% of its revenue from its overseas operations.

About Sun Life Financial Inc, Canada

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. 

Sun Life Financial and its partners have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2014, the Sun Life Financial group of companies had total assets under management of $698 billion. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

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