Franklin Templeton Launches “Fundtastic Cup”
A one
of a kind Cricket themedonline investor education quiz
Franklin
Templeton Investments (India), one of the largest mutual fund houses in the
country* launches the Fundtastic Cup, an engagingonline investor education game
designed on the theme of India’s most loved sport- cricket. The Fundtastic Cup
provides a unique online platform to educate consumerson the basics of
investments and Mutual Funds.
The Fundtastic Cup seeks to help
consumers learn about investments and mutual funds in a fun, simple and
engaging manner in the format of a quiz game themed on cricket.Available on
desktops, mobiles as well as IOS and Android apps,this exciting
game istailor-made keeping
in mind the varied competency levels across consumers.
To be played over aperiod of
approximately 6 months, playerswill score runs with each correct answerand
thereby qualify for a chance to win exciting prizes through lucky draws. These
prizes include I-Pads, Kindles, Mobiles, Tablets; goodie bags and one grand
prize for the “Man of the Match” – a trip to Australia that will be announced
at the end of the game.
The questions in the game are grouped as innings, overs and runs. As a user progresses to the next level, the level
of difficulty of questions increases. Players have an option of using hints called
‘Ask Coach’. After answering the question, they receive more information on the
same via ‘More about the Question’.
Speaking
on the launch of the Fundtastic Cup, Mr.
Harshendu Bindal, President, Franklin Templeton Investments, India said,
“The Fundtastic Cup is aone-of-its kind endeavor towards creating an educative
and engaging platform for consumersacross India.Learning about investment concepts can be a little complex at times for
the average consumer; however gamification makes the same learning fun and enables
them to grasp the concepts better.We firmly believe that investor education is the first step towards realizing
one’s financial goals and the easy-to-play Fundtastic Cup isa great first step
in that direction.”
 |
| Mr. Harshendu Bindal, President, Franklin Templeton Investments, India. |
Understanding
the importance of social media as an engagement platform with today’s consumers,
the Fundtastic Cup has been integrated with
Facebook login allowing players to register in a more seamless manner. To help
increase virality of the game, there are also options to share game progress
and scores with a player’s Facebook and Twitter base. The Fundtastic Cup is part
of the Investor Education and Awareness initiative from Franklin Templeton
Mutual Fund.
. * Source: AMFI Website
(based on AAUM as on June 30, 2014)
Risk Factors:Mutual Fund investments are subject to
market risks, read all scheme related documents carefully.
For further information contact:
Franklin Templeton 044 - 24679203
Perfect Relations: 022 – 2436 7155 / 7943
Sproshita Goswami@ sproshitag@perfectrelations.com /
9920883234
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