Vaastu: Scientific Tool or Marketing Gimmick

by Mr. Atul J.Trivedi,
Rashmi Sri Sairam property Developers

There are a majority of people who believe in Vaastu and probably there may be an equally large group of people who don’t give much importance to it. Whatever maybe your take on Vaastu, it’s definitely hard to ignore or overlook this ‘shastra’ if you are a home buyer. ‘100% vaastu compliant ready to occupy flats’ is the bait used by builders to lure potential customers in today’s times.

Invariably many fall prey for this marketing gimmick. Before we delve deep into this aspect, let’s try to comprehend what exactly is Vaastu?
 
Atul J.Trivedi , Rashmi Sri Sairam Property Developers.
The popular and probably the most lucid definition is that its a scientific study of directions which aims to extract the positive energy from the universe namely earth, water, air, sun and sky to create a hospitable setting or / a place to live in. It is believed to be an age old practice that lays down certain rules while constructing a house so that good health, wealth and prosperity come into the house.

When we are talking about construction of a house, we are not merely hinting at independent houses or bungalow. In cities and even in smaller towns, you may seldom spot a vacant piece of land nowadays.

With the population increasing at a rapid pace, apartments have started coming up everywhere. It may not be an exaggeration to state that independent houses may soon become obsolete in metropolitan cities.

Vaastu – a tool to entice buyers..?

Real estate developers are innovative enough to construct an apartment even on a tiny piece of land. One of the basic tenets of vaastu shastra says that open space must be left all around the building.

We often see flat owners parking their cars on roads / pavements due to minuscule parking space inside their apartment compound. So, can such a building be termed as 100% vaastu compliant?

By advertising so, they are turning vaastu into a marketing gimmick instead of letting it remain as a scientific tool.

We all know that flats imply a cluster of houses. If they are in one building, then it’s known as an apartment. If they are in the form of groups, then it becomes a gated community.
Whatever be the case, constructing a flat as per the principles of vaastu is a herculean task. In case you manage to adhere to most of the vaastu rules, then the aesthetic appeal of the flat or the building as a whole may get compromised.

Newspaper and TV ads scream about vaastu compliant houses and many gullible buyers fall prey to such claims. When there are a cluster of flats in one complex with a common wall separating two houses, placement of kitchen in South East or North West or balconies towards north east may not be feasible.

Next time you see such an advertisement, make the effort to visit that place to see if any of the vaastu doctrines listed below are adhered to:

  • The site should be a good square or / a rectangle if possible with South West corner equal to 90 degrees.
  • Open space must be left all around the building. There should be more open space in the north and the east compared to West and South.
  • North, East or North East roads would do more good with two gates, one in the East and the other in North.
  • Ground levels should be slopping towards North East and the levels in the South West should be higher than all other sides.
  • An open well or a bore well should essentially be dug in the North East, before the construction takes place.
  • The elevator or the lift should not be facing the main entrance.
                                                                                                              
Some cues for potential flat owners..

All the above rules cannot be practically applied while constructing an apartment. But if Vaastu Shastra is concerned with only one flat holder and not with the whole building, then experts say that it may prove advantageous to follow these principles. 

a) The heavy articles or goods should be kept along the walls in the South or the West.

b) The North-East corners of every room need to be vacant. It is advantageous to keep an earthen jar filled with water in such a spot.

Vaastu shastra – easy application and how!

Let’s accept the fact that application of Vaastu rules while constructing a flat is a huge challenge but it’s definitely not so while building an independent house. Here, the owner has unlimited freedom to build a 100% vaastu compliant house by adhering to each and every rule lay down in the book.

There is no denying the fact that Vaastu can be effectively used as a scientific tool by building a house that is beneficial to its occupants with ample light and fresh air filling each and every room of the house.

But remember, this can be seamlessly done in an individual house rather than a flat.

Conclusion…!

Vaastu is an old practice and a vast field of study that was evolved by learned men of the past. Like any other science, vaastu is universal, rational, practical and utilitarian however its applicability in today’s times remains a mammoth challenge.

About the author

Mr. Atul J.Trivedi is Chief Marketing Officer at Rashmi Sri Sairam property Developers in  Hyderabad
Share:

No comments:

Post a Comment

Popular Posts

Blog Archive

Recent Posts

Featured Post

Investments New nomination rules, for the benefit of those who are not aware of this.

New nomination rules, for the benefit of those who are not aware of this.