Kick-starts a multicity radio campaign “Mutual Fund – Savings Ka Naya
Tareeka”
With an aim to expand the mutual fund investor base
across India, AMFI (Association of Mutual Funds in India) has commenced a
multi-city radio campaign. The campaign will spread across 20 Tier I & II
cities apart from Mumbai and Delhi. The radio campaign urges individuals
primarily between the age group of 25-44 to use the mutual fund route to
regular savings on a long term basis.
The radio commercials will be played at top FM
stations in the metros, Tier I and Tier II cities. With an aim to increase
retail participation, the radio campaign projects investing in mutual funds as
an effective practice. The radio investor awareness program is part of the
earlier campaign by AMFI, “Savings Ka Naya Tareeka”. Besides these campaigns, the Mutual Fund
industry has initiated a ‘District Adoption Program’ launched recently; in the
first phase 178 cities have been adopted by 32 mutual fund companies. The
selection of districts was based on the savings potential seen in the districts.
 |
| Mr. Sundeep Sikka, Chairman AMFI |
Speaking on this initiative, Mr. Sundeep Sikka,
Chairman AMFI and CEO, Reliance Mutual Fund said, “Financial awareness is
the core aspect to ensure the upward trend in the economy. Although the mutual
fund industry has guaranteed a niche` place in the finance sector, there is
still a long way to go for the awareness to take shape among the working class.
The radio investor education is a very efficient way to reach out to the
masses”.
Mr. V. Ramesh, Deputy CEO, AMFI, said,
“Investor awareness is a generation game and does not happen overnight. After successful campaign on TV, we are now
looking to leverage the reach of radio to make the campaign more effective”
 |
| V. Ramesh, Deputy CEO, AMFI |
Mr. Jaideep Bhattacharya, Chairman, AMFI committee on
Financial Literacy and MD, Baroda Pioneer AMC said, “The primary
goal of the radio campaign is to spread awareness and reach potential investors
in underserved markets. In our country, where over 50% of domestic savings go
into fixed deposits, the mutual fund industry has a huge scope for growth. We
are confident, that through this campaign we will be able to alter how mutual
fund is perceived in Tier I & II cities and channelize savings through
mutual fund route.”
 |
| Jaideep Bhattacharya, Chairman, AMFI committee |
The radio campaign is covering cities like Ludhiana,
Nagpur, Bhubaneswar, Cochin, Patna, Guwahati, Indore, Rajkot, Nashik,
Coimbatore, Jamshedpur, Varanasi, Bhopal, Mangalore, Jalandhar, Jodhpur,
Dehradun, Agra, Raipur, Ranchi along with Mumbai and Delhi.
About AMFI:
The
Association of Mutual Funds in India (AMFI) is dedicated to developing
the Indian Mutual Fund Industry on professional, healthy and ethical lines and
to enhance and maintain standards in all areas with a view to protecting and
promoting the interests of mutual funds and their unit holders.
AMFI,
the association of SEBI registered mutual funds in India of all the registered
Asset Management Companies, was incorporated on August 22, 1995, as a
non-profit organisation. As of now, all the 46 Asset Management Companies that
are registered with SEBI, are its members.
ASSOCIATION OF MUTUAL FUNDS IN INDIA
ONE INDIABULLS CENTER,
Tower 2, Wing B, 701, 7TH Floor
841, Senapati Bapat Marg,
Elphinstone Road,
Mumbai - 400 013
Office is open from Monday to Friday between 10 a.m and 6 p.m.
(Except on Public Holidays)
Telephone Numbers:
24210093 / 24210383 / 43346700
Fax Numbers:
43346712 / 43346722
e-mail ID:
contact@amfiindia.com
For further information, please contact:
Adfactors PR
Sumit Jamwal / Ancy Kanchan
No comments:
Post a Comment