Philips Lighting India:Launched Light Lounge and second LightSTUDIO


Philips Lighting India, the country’s leading provider of lighting solutions, recently announced the launch of its third Light Lounge and second LightSTUDIO in Hyderabad. The Light Lounge spread across an area of 900 square feet at M. G.  Road, Secunderabad, is an experience zone which gives customers a ‘see, touch and feel’ experience of a diverse range of world-class home decorative lighting concepts from Philips.

Located in the same facility, the LightSTUDIO, with an additional area of 500 square feet showcases conventional & LED lights and fixtures that can help offices, factories and retail outlets transform ambiences & reduce their costs. Philips is buoyant about its plans to consolidate its retail presence in Andhra Pradesh and will launch more Light Lounges and Light Shoppes (Shop-in-shops) in 2014.

Speaking on the inauguration, Mr. Krishna Kumar – CEO, Philips India said, “Lighting is a key business division of Philips and we remain committed to expanding the business with retail presence across all important cities in India. Our focus has been to develop locally relevant products for which we recently expanded the capacity at the Philips Lighting Innovation Centre in Noida.”

With an investment of USD 1.5 crore from 2011-13, the Philips Lighting Innovation Centre (PLIC) will innovate more relevant and energy and cost effective products to meet the demands of India’s fast growing market. As a strong proof point of the importance of local innovation, the PLIC has developed more than 150 LED-based lighting products and solutions in the last two years.

“At Philips, we are well positioned to support the market with products that feature international quality combined with local consumer insights. With the launch of our third Light Lounge and second LightSTUDIO in Hyderabad, we reaffirm our commitment to the markets of Southern India. The Light Lounge and LightSTUDIO will offer consumers the complete range of Home Decorative Lighting and professional lighting solutions under one roof” said Mr. Nirupam Sahay, President, Philips Lighting India.

Close to 90 % of Philips Lighting India’s revenue come from products and solutions which are designed and manufactured in India for the Indian market. With 30 % market share, Philips currently leads the lighting market in India.

With the launch of the newest Philips Light Lounge in Hyderabad, the company now has 93 Light Lounges in India, in addition to 1050 Light Shoppes in India. The market for decorative lighting is currently inundated with unbranded cheap imports that do not always satisfy energy efficiency & safety norms. Philips differentiates its offerings through innovation in design, energy efficiency and application of its global lighting application expertise. The product range starts from a price of Rs. 575 and extends up to Rs.  60,000.

At the Philips Light Lounge, consumers will receive expert advice in choosing the right lighting design solutions to meet their unique requirements while the LightSTUDIO will provide customers with an experience of LED lighting systems that can revolutionize their office and retail spaces. The new Philips Light Lounge is located at # 2-2-120, M.G. Road, Opposite Punjab National Bank, Secunderabad.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide.

 With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Contact:
Disha Agrawal - Corporate Communications, Philips Lighting India
Tel: 0124- 4606255, 0124- 095822 10543

Krishna Moorthy –  94421 91717
Avian Media, Chennai


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