Indian Real Estate :Refer a friend Will Get a 10 gram gold Coin...

Promoters Forced to Offer Discounts as 6 Lakh Houses across India Have No Takers

Unusual, came from a mail from Chennai based builder.

Refer a friend. If he/she buys our flat, we will give you a 10 gram gold coin.


With no takers for nearly 6 lakh houses across India.

According to property research firm Liases Foras and new projects still being launched, desperate builders / promoters are dangling festive season goodies to lure more buyers.

Half of houses sales every year happen during the three festival months.

Waiver of stamp duty, registration fees, broker or  / agents bills, a foreign trip to celebrate your new home, a sedan car, air conditioners, furnishings & modular kitchens, worth many lakhs are all on offer.

2 out of every 3 builders are offering a discount or a freebie.

The sentiment across India remains weak & nothing has changed in terms of business environment for sales and investments to pick up, says Mr. Shishir Baijal, country head and managing director at real estate consultancy Knight Frank.

Builders / promoters feel this Diwali is their one last chance if property buyers do not return to the market, they would have to slash prices.

They are hoping the freebies will help sales grow by at minimum 20 % during the festival season.

Mantri Realty is giving 100 grams of gold on every booking between Navratri and Diwali for its projects in Mumbai.

That,based on todays gold prices, would mean a discount of Rs. 3 lakh.

Rustomjee has launched a rent back scheme for its Urbania project where the builder pays the buyers rent for 2 years.

Jain Group is giving away car parking worth Rs. 2 lakh free & also white goods worth Rs. 50,000 in its projects in Kolkata.

In Nashik, Ekta World is waiving stamp duty & registration fee. Many builders in Chennai follow these for plot and flat.


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